"You get a lot smarter when things get difficult.”

How do you go from windsurf racer… to CEO of one of the most iconic kiteboarding brands in the world?

In this episode, MORDU sits down with Kent Marinkovic, CEO of Cabrinha, for a deep dive into the realities of building, and rebuilding, a global action sports brand.

From his early days on the U.S. windsurfing team to leading distribution across the Americas, Kent shares the inside story of how he ended up buying Cabrinha… right before Covid hit.

💥 In this episode, you’ll discover:

• The bold decision to acquire Cabrinha and what was broken at the time
• How the brand doubled its business… in the middle of a global crisis
• The behind-the-scenes challenges of manufacturing, distribution, and inventory after Covid
• Why Cabrinha lost ground in Europe and the strategy to come back strong
• The real impact of wingfoiling on kiteboarding: cannibalization or growth engine?
• How to build a brand that’s more than just “nuts and bolts”

Kent also shares his leadership philosophy: surrounding yourself with people better than you, making tough decisions fast… and embracing the fight when you’re no longer number one.

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