Are your financial decisions aligned with what truly matters to you? 📈✨
In this episode, I’m joined by Dominic Baldwin, founder of Xentum, to discuss how to break free from the noise of the financial industry and build a wealth strategy that centres on your core values. From the massive economic influence of the Premier League to the critical importance of choosing the right financial guide, we explore how to make decisions that actually count.
In this episode, we discuss:
Defining Personal Success: Why wealth means nothing if it isn't aligned with your long-term priorities, family, and mentorship.
The Anatomy of a Trusted Advisor: Why you should only work with advisors who are chartered, independent, and charge fixed fees.
The Cost of "Percentage" Fees: How fixed-fee structures can save you over £1 million compared to traditional percentage-based models over a 25-year period.
Building Your "Dream Team": Why high-performing individuals need a self-policing team of lawyers, accountants, and specialists to protect their interests.
Economic Impact: The vital role of the Premier League as a global export and economic driver for the UK.
Value-Aligned Planning: How to use goal-setting exercises to ensure your financial choices—from mortgage repayments to investments—truly serve your life goals.
About Dominic Baldwin:
Dominic Baldwin is the founder of Xentum, a Chartered independent financial consultancy he built over 21 years ago after growing disillusioned with an industry that prioritised product sales over genuine client guidance. With more than 35 years of experience working with individuals, families, and business owners, Dominic has developed a reputation for cutting through complexity and focusing on what actually matters: making good decisions at the moments when it counts most. Xentum today supports over 250 families with combined wealth exceeding £1 billion.
Through Xentum Corporate, Dominic and his team specialise in pre-exit financial planning for UK business owners, helping founders navigate the sale of their business with clarity and confidence, before the deal is done rather than after the money lands. His belief is straightforward: the most expensive mistakes in a business exit happen before the lawyers are instructed, and most founders don't know what they don't know.
Connect with Dominic on LinkedIn: https://www.linkedin.com/in/dominic-baldwin
Xentum: https://www.xentum.co.uk/
Resources mentioned in this episode:
Download the Goal Setting Exercise Template: https://www.xentum.co.uk/your-new-year-goal-make-a-financial-plan/
Learn more about Xentum’s value-aligned approach: https://www.xentum.co.uk/financial-planning-process/
Topics covered:
- Introduction: Economic sentiment and the Premier League
- The personal history behind Xentum
- Coaching and defining life priorities
- Three rules for selecting a financial advisor
- Fixed fees vs. percentage-based fees: The massive difference
- Building a trusted team of professionals
- Common regrets and the true meaning of success
- Financial alignment for couples
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