『Tapped In | Craft Beer Marketing + Social Media Strategy for Brewery Teams』のカバーアート

Tapped In | Craft Beer Marketing + Social Media Strategy for Brewery Teams

Tapped In | Craft Beer Marketing + Social Media Strategy for Brewery Teams

著者： Stephanie Grant
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Tapped In is the craft beer marketing podcast for brewery owners and teams who want to build a loyal following, show up consistently on social media, and turn their Instagram followers into fans.


Hosted by Stephanie Grant—James Beard-nominated writer, award-winning storyteller, and former brewery social media manager—Tapped In delivers short, actionable episodes (under 20 minutes) that respect your time and meet you where you are. Stephanie brings over a decade of social media experience and has worked with some of the most beloved brands in craft beer, including Monday Night Brewing, Allagash, Crowns & Hops, Brick Store Pub, the Brewers Association, and The New Brewer.


Each episode breaks down brewery marketing strategy, social media content, and community-building tactics your team can actually use. Whether you're a solo owner posting from your phone or an in-house social media manager trying to build a content system that works, this show was made for you.

© 2026 Tapped In | Craft Beer Marketing + Social Media Strategy for Brewery Teams マーケティング マーケティング・セールス 経済学
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  • 3: Should You Post a Reel or a Photo? Here's How I Think About It

    3: Should You Post a Reel or a Photo? Here's How I Think About It
    2026/06/16

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    Not every post needs to be a Reel—but knowing when to use video versus photo can make a real difference in who sees your content and what they do with it.

    In this episode, I break down how to think strategically about format and share a simple habit for capturing both in the field so you're never stuck with just one option.

    In this episode:

    • When Reels work best and when to reach for a photo or carousel instead
    • Why lo-fi often outperforms polished—and what that means for your phone
    • A simple field trick for capturing video and photo at the same time
    • Three content ideas you can post this week using both formats


    https://www.instagram.com/p/DMYZicgO0JZ/?img_index=1

    https://www.instagram.com/p/DVyJtdAkfmj/?img_index=1

    https://www.instagram.com/p/DVrciFukb4j/?img_index=4

    https://www.instagram.com/atllovesmo/reel/DZh1Sy8xwpd/

    https://www.instagram.com/atllovesmo/reel/DZnrSXyxGZN/
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    17 分
  • 2: Hiring Help for Your Brewery Without a Budget

    2: Hiring Help for Your Brewery Without a Budget
    2026/06/16

    Send us Fan Mail

    You can't be everywhere at once and honestly, you shouldn't try to be.

    In this episode, I'm talking about how to get your staff involved in capturing content so you're not the only one doing it. I share what I learned from trying to make this work across three locations, why it usually fails, and what to do instead.

    In this episode:

    • Why asking your staff to "capture some content" doesn't work
    • What to give them instead so you actually get usable content
    • How the Taproom Capture System can help you build a content library without burning out

    Resources mentioned:

    • The Taproom Capture System
    • https://www.instagram.com/p/DYxklfDB9c8/
    • https://www.instagram.com/p/DYTYbSAgFkB/
    • https://www.instagram.com/p/DYIAbv5xBEt/


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    18 分
  • 1: How to Create Fans of Your Brewery

    1: How to Create Fans of Your Brewery
    2026/06/16

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    What does it actually take to turn your Instagram followers into regulars—people who don't just like your posts but show up for you, again and again?

    In this first episode of Tapped In, I break down the seven stages of fan-building for breweries, inspired by Pat Flynn's Superfans and Kevin Kelly's concept of 1,000 True Fans.

    In this episode:

    • Why social media isn't about selling your product—and what it's actually for
    • The seven stages of turning a follower into a regular
    • How to speak the language of your customer (and where to find it)
    • A simple Monday Night Brewing experiment that made customers feel seen
    • Three practical steps to start building fans this week

    Resources mentioned:

    • Pat Flynn's Superfans
    • How to Develop Superfans Who Gladly Evangelize for You — Social Media Examiner
    • https://www.instagram.com/p/DZEFZfcEaX5/
    • https://www.instagram.com/p/DZIWqtBzJe1/
    • https://www.instagram.com/p/DYurOJPNsk-/


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    20 分
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