エピソード

  • 015 - Joni Deutsch - Podglomerate

    015 - Joni Deutsch - Podglomerate
    2026/06/24
    Joni Deutsch of Podglomerate---SUMMARYSebastian sits down with Joni Deutsch, Senior Vice President of Marketing and Audience Development at the Podglomerate, an award-winning podcast agency whose clients include PBS, NPR, Netflix, Harvard, and New Hampshire Public Radio. With fifteen years in media, audio, and communications, Joni breaks down how the Podglomerate approaches podcast growth, walking through the agency's six core pillars of marketing work: publicity, marketing, cross-promotions, podcast app relationships, paid advertising, and data management.The conversation moves from practical, low-budget tactics for podcasters starting from zero to the bigger forces reshaping discovery, including the shift from traditional SEO to AI-driven "GEO" search and Google's move to surface Gemini results above the old ten blue links. Joni and Sebastian also dig into the tensions facing the industry, including the pivot to video and a shrinking podcast "middle class," the role of awards, when paid acquisition is worth it, and the heavier questions raised by the "2024 podcast election," parasocial influence, AI-generated shows, and who bears responsibility for fact-checking in an open media system. Joni closes with three podcast recommendations and where to find her work.---IN THIS EPISODE(00:00) Intro to Joni Deutsch and the Podglomerate(00:38) Is there a universal playbook, or a custom plan for every show?(01:01) The six pillars: publicity, marketing, cross-promotions, podcast apps, paid advertising, and data management(04:16) Why industry relationships are central to executing client work(06:17) Where the data comes from: Apple Podcasts Connect, Spotify for Creators, hosting platforms, and YouTube (with a cameo from Joni's dog)(08:53) Using completion rates and consumption data to inform production, not just marketing(09:26) Evaluating a new client's growth potential and the agency's three service lines(11:05) Award recognition (The Thirteenth Step, Bearbrook) and how accolades feed the publicity funnel(15:04) Joni's take on awards that charge for entry(21:49) Whether every show should be on video, and rethinking what "video" can look like(23:01) The real tension of video: extra editing work, AI tools, and the shrinking podcast "middle class"(24:55) Starting from zero: define your audience, then cross-promo where that audience already is(27:57) Pitching local media, newsletters, and Substacks (and podcast newsletters like Find That Pod)(28:28) How podcast SEO is changing, GEO, and Google surfacing Gemini at the top of search(30:36) Optimizing metadata: listicles, podcast titles, episode titles, and YouTube thumbnails(32:45) The "death of ten blue links" and what it means for publisher traffic(34:06) Marketing the Podglomerate itself, plus the dedicated AI page on their website(36:05) Is the AI optimization actually working? What inquiry data shows(38:06) When should a podcaster invest in paid acquisition, and the risk of vanity metrics(40:55) Podcasting's place in society and the "2024 podcast election"(42:32) AI-generated podcasts, fake "experts," and the proliferation discussed at The Podcast Show London(44:43) Parasocial influence, young voters, and "with great power comes great responsibility"(45:12) Authenticity as podcasting's structural advantage against AI slop(46:12) AI as an assistant, not a full-time employee, and always fact-checking the output(47:59) The one thing Joni would change: automated fact-checking through the platforms(50:07) Whose job is fact-checking, platforms, hosts, or publishers?(51:28) Could podcasting's growing influence invite FCC regulation?(53:44) Three podcast recommendations: The Town with Matt Belloni, The Ankler Podcast, and the Seth Meyers / Lonely Island podcast(55:45) Where to find Joni and the Podglomerate online---RESOURCES & LINKSPodglomeratePodglomerate blogBest podcast newsletters listWork with the Podglomerate (inquiries)Joni Deutsch on LinkedInPodglomerate newsletter — free, sent every other week with resources, events, and episodesShows mentionedBear Brook (New Hampshire Public Radio)The Thirteenth Step (New Hampshire Public Radio)The Town with Matt Belloni (The Ringer / Spotify)The Ankler PodcastThe Lonely Island and Seth Meyers PodcastPeople mentionedJanine Wright (AI podcast company executive, speaking at The Podcast Show London)James Cridland (Podnews)Arielle Nissenblatt (on paid advertising for podcasters)Ashley Carmen (Bloomberg podcast reporter)---TALK THAT PODAre you a podcaster or podcast industry figure and you want to be on this podcast? Fill out this form. Watch or listen to Talk That Pod on YouTube. Follow us:Twitter / XFacebookYouTubeInstagramTikTokThreads---FIND THAT PODDiscover the best podcasts in the world. - A podcast discovery newsletter bringing you 5 great podcasts to discover every week. Subscribe today.
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    57 分
  • 014 - Dave Chapman - Real Organic Podcast

    014 - Dave Chapman - Real Organic Podcast
    2026/06/17
    Dave Chapman of Real Organic Podcast---SUMMARYSebastian sits down with Dave Chapman, a lifelong organic vegetable farmer from Vermont and creator/host of the Real Organic Podcast. Dave shares the origin story of the Real Organic Project, founded in 2018 as a response to what he sees as regulatory failures and corporate corruption within the National Organic Program. He explains how the podcast emerged almost by accident during COVID, evolving from a virtual conference into a long-running interview series that now spans over 280 episodes. The conversation explores the philosophy behind organic and "real organic" certification, the difference between organic and the increasingly popular but loosely defined "regenerative" label, and the regulatory capture that allows large corporations to influence food policy. Dave and Sebastian also discuss building an audience through grassroots community-building and email newsletters, the role of YouTube and video in podcast growth, balancing hope with realism when fighting systemic issues, and the importance of trust between podcasters and their audiences in an increasingly fractured media landscape.---IN THIS EPISODE0:12 – Introduction to Dave Chapman and the Real Organic Podcast00:54 – Dave's background as an organic farmer and the founding of the Real Organic Project in 201803:10 – How the podcast started almost by accident during COVID, inspired by a virtual conference project05:36 – How the show evolved from a farming-focused podcast into broader conversations about community, civilization, and integrity08:24 – Discussion of regulatory capture and corporate influence on organic certification standards11:46 – Dave's approach to choosing guests and topics for the podcast13:02 – The connection between healthy soil and healthy communities, and Dave's personal history as a young organic farmer in the 1970s15:11 – What "real organic" certification requires and the three core issues with the National Organic Program (hydroponics, animal welfare, and fraud in imported crops)18:16 – Why organic food costs more and how institutional support for chemical agriculture distorts pricing22:02 – Guests and interviews that have changed Dave's own thinking, including Zephyr Teachout, Seth Godin, Michael Pollan, and Paul Hawken23:12 – Generational differences in how people view organic food, and the rise of "regenerative" as a competing term28:00 – How Dave built his podcast audience through years of community organizing and a weekly newsletter33:01 – The tension between sensationalism and integrity in podcast growth34:21 – Video production, equipment setup, and why the Real Organic Podcast has always included a YouTube component35:31 – Unexpectedly popular episodes, including an interview with Vandana Shiva and a baker from Stone Barns38:06 – Helping farmers find and tell their stories on the podcast39:33 – Advice for starting a mission-driven podcast without a big marketing budget42:09 – Trust, distrust of institutions, and how that connects to podcasting's growth46:41 – Navigating disagreements with guests and Dave's approach to "hostile" interviews49:48 – Hope versus optimism, and an experiment illustrating the power of speaking the truth54:18 – How future generations might view the fight for real organic agriculture56:08 – Dave's podcast recommendations57:14 – Where to find Dave and the Real Organic Project online---RESOURCES & LINKSReal Organic ProjectReal Organic PodcastGuests and figures mentioned:Zephyr TeachoutSeth GodinMichael PollanPaul HawkenVandana ShivaEli Pitkin / Stone Barns CenterDan BarberLindley Dixon: co-host, Real Organic PodcastPodcasts recommended by Dave Chapman:The Market Gardener PodcastScene on RadioRevisionist History---TALK THAT PODAre you a podcaster or podcast industry figure and you want to be on this podcast? Fill out this form. Watch or listen to Talk That Pod on YouTube. Follow us:Twitter / XFacebookYouTubeInstagramTikTokThreads---FIND THAT PODDiscover the best podcasts in the world. - A podcast discovery newsletter bringing you 5 great podcasts to discover every week. Subscribe today.
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    58 分
  • 013 - Kelly Pollock - Unsung History

    013 - Kelly Pollock - Unsung History
    2026/06/10
    Kelly Pollock of Unsung History---SUMMARYIn this episode of Talk That Pod, Sebastian sits down with Kelly Pollock, creator and host of Unsung History, a podcast spotlighting American history through the lives of women, people of color, immigrants, laborers, religious minorities, enslaved people, and Indigenous communities. Kelly traces her path from a religious studies master's program and a long-running politics podcast to building a history show centered on the people conventional narratives leave out. Along the way, she unpacks her distinctive narrative-plus-interview format, her preparation process, how she balances production with a full-time job, and her candid take on what podcasting does (and doesn't) do for how society understands history.---IN THIS EPISODE(01:21) How a religious studies background and a 50th-anniversary interview with her parents about the Kent State shootings sparked the idea for a history podcast(03:39) Why Kelly deliberately centers marginalized stories and turns down pitches about "rich white men" and presidents(04:34) The two-part format—narrative intro followed by an expert interview—and why writing the intro is the most time-consuming part of every episode(07:16) How she decides what becomes an episode, and breaking her own rules for guests like Lucy Worsley(10:24) Her interview prep: reading each guest's book cover to cover while deliberately avoiding their other interviews to keep her questions fresh(12:02) What makes a great guest, and why historians often outshine politicians as interview subjects(15:25) The episode that reshaped her thinking: how school desegregation after Brown v. Board cost Black teachers their jobs, with a parallel in the decline of the Negro Leagues after MLB integration(18:31) Differentiating in a crowded history-podcast space by acting as a "history communicator" rather than a historian, and citing sources(20:26) Why evergreen content drove faster, more organic growth than her earlier politics podcast, Two Broads Talking Politics(23:36) Promotion that works: guesting elsewhere, big-name guests resharing episodes, and her "tell me what you like and I'll recommend an episode" social experiment(25:40) Social media strategy and why she misses old Twitter, with Bluesky now her closest analog(27:47) A realistic look at her weekly production workflow and the move from weekly to biweekly episodes for the sake of quality and mental health(31:08) The dream production tool she'd actually pay for: an "on this day in history" matcher that auto-promotes relevant past episodes(32:27) Her perspective on podcasting, misinformation, and historical access in a politically fraught moment(37:01) What she hopes listeners take away—more nuance, empathy, and curiosity to seek out further research(39:41) Kelly's three podcast recommendations and where to find her online---RESOURCES & LINKSUnsung History podcast — Kelly's show on American historyKelly's website Bluesky — @feministkelly (Kelly's most active platform)Two Broads Talking Politics — Kelly's earlier politics podcastPodcast recommendations from Kelly:Dig — a history podcast produced by four women historians (PhDs) using primary and academic sources, with full source lists in the show notesScience Friday (NPR) — expert interviews that break down science for everyday listenersFake the Nation with Negin Farsad — sharp, funny news-and-politics panel showAlso mentioned:Kent State shootings (50th anniversary, 2020)Brown v. Board of Education and its impact on Black teachersThe Negro Leagues and MLB integrationLucy Worsley / Agatha Christie episodeKevin Kruse, Princeton historian (Bluesky repost driving episode downloads)Will Becton, lead engineer on Conan O'Brien's podcast (referenced by Sebastian)---TALK THAT PODWant to be on this podcast? Fill out this form. Watch or listen to Talk That Pod on YouTube. ---FIND THAT PODDiscover the best podcasts in the world. - A podcast discovery newsletter bringing you 5 great podcasts to discover every week. Subscribe today.
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    42 分
  • 012 - Will Becton - Jett Road Studios

    012 - Will Becton - Jett Road Studios
    2026/06/03
    Will Becton of Jett Road Studios---SUMMARYWill Becton spent 12 years at Team Coco, where he served as videographer, editor, and eventually the engineer who built and ran the studio for Conan O'Brien Needs a Friend from its 2018 launch through 2022. In this conversation with Sebastian, Will traces his path from shooting Clueless Gamer segments to engineering one of the most downloaded comedy podcasts in history — and then walking away from a steady job to launch Jett Road Studios, the independent production company and network he runs with his wife and executive producer, Amber Becton, out of Studio City.It's a candid look at the craft and business of podcasting: the technical learning curve of going from video to audio, why three voices like Conan, Sona, and Matt Gourley "sit well in the mix," what it felt like when SiriusXM acquired the operation, and why he eventually took the leap to build his own thing. Will also digs into the realities indie podcasters face today — discoverability in a four-and-a-half-million-podcast marketplace, the pilot-as-development-slate model behind Jett Road Studios Presents, the YouTube tension, and his belief that podcasting, done with good intentions, may be the medium with the best shot at actually changing minds.---IN THIS EPISODE(01:12) The origins of Conan O'Brien Needs a Friend — the in-house approval process at Team Coco where Conan owned the show, early experiments like Serious Jibber Jabber and writer-led test recordings, and how Adam Sachs (from Earwolf/Midroll) helped make the case as the TV show wound down.(05:21) Shooting Clueless Gamer and the Super Bowl segment with Marshawn Lynch and Rob Gronkowski — the kind of "constant state of readiness" backstage work that made Conan comfortable working with Will.(06:41) How Sona was set as co-host from the start, and how Matt Gourley went from veteran producer to on-mic third co-host almost immediately.(09:59) Building the first studio — cobbling together gear from the defunct Super Deluxe and the old basic cable band dressing room, and learning the Earwolf workflow from lead engineer Brett Morris.(10:51) The audio signature of three distinct voices — why Conan is the most challenging to mix for dynamic range, and the debate over compressing on the way in versus recording clean.(13:12) Memorable early sessions — Will Ferrell recording before the studio was finished, Marc Maron questioning the borrowed mics, Jeff Goldblum, Timothy Olyphant, and Ben Stiller being the first to ask to come on.(16:30) Whether Conan became more vulnerable and human on the podcast — the looseness versus the time pressure of TV tapings, the bananas Mila Kunis episode, and the David Sedaris session Will calls his favorite of the 2018–2022 run.(21:13) Will's surprise jump from video to audio engineering — the humbling compression learning curve and the lesson that there's "no default compression for the human voice."(24:18) How improv shaped his editing — his UCB years (2000–2004 in New York), the "yes, and" ethos, the Chicago influence on Conan's writing staff, and a love of editing "structured improv."(29:00) Leaving Team Coco after 12 years — the "Irish goodbye" during COVID, engineering three shows at once out of the sunroom, the move to Largo, and the Larchmont studio build-out.(32:21) Mixed feelings about the SiriusXM acquisition — the engineer role becoming narrower and "less playful," and losing the "lunatics running the asylum" vibe.(37:17) The 2 a.m. moment at June Lake when Amber told him they were starting their own studio, and building a home studio that mirrors his professional workflow.(41:19) The origin of the name "Jett Road" — his childhood street in Atlanta, the open-door "collection of misfits" environment, and the house later being sold to Andre 3000.(43:13) The Jett Road Studios Presents model — a podcast where every episode is a pilot for a different show, functioning as an "outward-facing development slate" or "sushi menu" of activatable concepts. Includes Mixed Generation, Three Day Champion, and the award-winning pilots.(56:20) What he looks for in a host or concept — chemistry, avoiding the "too many cooks" overcooking he saw at Team Coco, and getting the "pure distillation" of what the host has in mind.(59:43) The business of getting picked up — why "nobody's developing shows right now, they're acquiring shows," the 50,000-downloads-a-month threshold, and how making 12 pilots expanded his network.(01:02:04) The Bad Elizabeth success story — a Guardian write-up and Apple carousel placements, and the sense-memory of the download difference being on versus off the carousel.(01:04:10) What success looks like for Jet Road over five years — staying lean versus staffing up as a full network, a season two of Presents, and exploring TV/IP avenues (with Hulu in the conversation).(01:08:11) Podcast marketing for indies — the slow burn, getting on the Apple carousel, and being "all the...
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    1 時間 25 分
  • 011 - Abigail Vacca - Global Treasures

    011 - Abigail Vacca - Global Treasures
    2026/05/27
    Abigail Vacca of Global Treasures---SUMMARYSebastian sits down with Abigail Vacca, creator and host of Global Treasures — a podcast exploring the history, legends, and culture behind UNESCO World Heritage Sites. Abigail shares how a childhood bucket list rediscovered during pandemic stress-cleaning led her to fill a surprising gap in the podcasting world. She opens up about her meticulous research process, how the show has reshaped her worldview (including her eating habits), and what it really means to be a responsible storyteller when covering places as fragile as they are fascinating. The conversation also touches on content strategy, the video-vs-audio podcasting debate, parasocial relationships with listeners, and what Abigail wishes someone would invent to make her one-woman operation a little easier.---IN THIS EPISODE00:08 — Introduction: Sebastian introduces Abigail Vacca and the Global Treasures podcast00:40 — Origin story: how a childhood bucket list found during pandemic cleaning sparked the show03:22 — Season structure: how Abigail selects sites by following UNESCO's chronological designation years04:36 — Research process: 4–6 hours per episode on average, and why Rome nearly became a two-parter05:48 — Personal growth: how the podcast made Abigail more humble, open-minded, and adventurous at the dinner table08:33 — Serving all listeners: balancing "armchair travelers" with active trip planners, and handling dangerous or off-limits sites like Garamba National Park10:31 — Audience insights: shorter episodes win, and listeners want the why behind a destination, not just where to eat11:37 — Underrated sites: why Independence Hall in Philadelphia deserves more credit than it gets12:41 — Best mythology: the Yeti, Kathmandu Valley, and why Abigail loves that Nepal leans into the legend (including Yeti Airlines)14:12 — Content strategy: running a podcast, blog, and mailing list as a one-woman show15:41 — Standing out: what separates Global Treasures from the crowded travel podcast space17:05 — Surprise hit: the unexpectedly popular episode on Ouro Preto, Brazil's gold rush capital17:59 — Marketing tactics: TikTok, Facebook, local news outreach, and pitching to cultural centers19:22 — Word of mouth: the women's book club that accidentally discovered the show and became devoted listeners21:20 — Dream tool: the software Abigail wishes existed to automate video editing and SEO22:15 — Ethical responsibility: conservation, over-tourism, and why Abigail sounds like a "broken record" about leaving no trace23:55 — Podcasting's unique role: why long-form audio demands more active engagement than short-form scrolling25:14 — Parasocial bonds: the intimacy between podcast host and listener, and where Abigail has had to draw boundaries26:39 — The future of podcasting: saturation, the Golden Globes, and the video vs. audio tug-of-war29:09 — The video dilemma: why Abigail hasn't made the leap yet (triple-editing her audio in Audacity, Auphonic, and Descript is already a lot)29:48 — Podcast recommendations: Abigail's three picks30:37 — Where to find Global Treasures---RESOURCES & LINKSGuestGlobal Treasures Blog & Website — globaltreasurestravel.comSites & Places MentionedUNESCO World Heritage Sites — Full list of all 1,248+ designated sitesStonehenge — Wiltshire, EnglandHistoric Centre of Rome — ItalyIndependence Hall — Philadelphia, USAKathmandu Valley — Nepal (and home of Yeti lore)Ouro Preto — Brazil's gold rush historic centerGaramba National Park — Democratic Republic of CongoAbu Mena — EgyptThe Vatican — Vatican CityPodcasts Recommended by AbigailCrime Junkie - Discover the best episodes of Crime Junkie, and other podcasts like Crime Junkie.If Books Could Kill — hosted by Michael Hobbes & Peter Shamshiri. Discover the best episodes of If Books Could Kill.Stuff You Should Know — hosted by Josh Clark & Chuck Bryant. Discover the best episodes of Stuff You Should Know, and other podcasts like Stuff You Should Know. Tools MentionedAudacity — Free, open-source audio editorAuphonic — Automated audio post-productionDescript — Audio/video editing via transcript---TALK THAT PODWant to be on this podcast? Fill out this form. Watch or listen to Talk That Pod on YouTube. ---FIND THAT PODDiscover the best podcasts in the world. - A podcast discovery newsletter bringing you 5 great podcasts to discover every week. Subscribe today.
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    31 分
  • 010 - James Cridland - Podnews

    010 - James Cridland - Podnews
    2026/05/20
    James Cridland of Podnews---SUMMARYJames Cridland, founder of Podnews — the podcast industry's go-to daily newsletter and podcast with over 33,000 subscribers — joins Sebastian for a wide-ranging conversation about nearly a decade of covering the podcasting world. James pulls back the curtain on how he's built a sustainable, editorially independent media business, why he deliberately keeps Podnews at its current size, and the ethical tightrope of reporting on companies that also advertise with you (including one memorable story of a sponsor trying to buy his silence). The conversation moves into the current state of the industry: the rise of YouTube as a podcast platform, the video-versus-audio debate, and a frank takedown of AI-generated podcast factories like Inception Point AI. James and Sebastian also dig into podcasting's role in politics, the right-wing dominance of podcast charts, and why the democratization of audio remains one of the most exciting things happening in media today.---IN THIS EPISODE[00:00] Introduction Sebastian introduces James Cridland and the Podnews newsletter.[00:31] The Origin Story of Podnews James recounts how Podnews was born from a single question in a bar after a radio conference: "Where do you find your news about podcasting?" With no comprehensive source available, he launched the newsletter within a month and has published it every weekday for nearly nine years without a single day off.[02:00] Building a Global, Differentiated Newsletter James explains his workflow-first philosophy — bullet points, a fixed publish time, and a one-to-two hour production window — and how writing for a global audience (not just US/NPR-focused podcasting) became a key differentiator.[04:13] A Career in Audio: Virgin Radio, the BBC, and Beyond How decades working in radio — including legal training as a presenter — shaped James's editorial instincts. He argues that running and understanding businesses makes for better journalism than a purely academic journalism background.[06:38] Editorial Judgment: What Makes the Cut James's primary editorial filter is simple: does he find it interesting? He notes, with amusement, that the stories he finds most compelling are almost never the ones that get the most clicks.[08:53] Awards, the Podcast Hall of Fame, and the Isolation of Podcasting James reflects on industry recognition and touches on a broader truth: podcasting is a lonely craft, which makes every review, rating, or piece of listener feedback feel disproportionately meaningful.[12:07] Newsletter Growth, Saturation, and Succession With ~34,000 subscribers and flat growth over 18 months, James questions whether chasing scale is even the right goal — and shares his real concern: growing just enough to one day hire and train a successor.[15:51] Editorial Independence and the Tightrope of Sponsor Relationships A deeply honest conversation about how Podnews maintains journalistic integrity with advertisers. James describes a confrontation at an industry event where a company tried to buy positive coverage — and he responded by publishing his most aggressive piece about them directly on top of their newly purchased ad spot.[21:07] YouTube: Dominant Platform or Overhyped? James pushes back on the narrative that YouTube has "won" podcasting, questioning whether usage data reflects actual podcast consumption. He warns that a YouTube-dominated world would hollow out the open podcast ecosystem — hosting companies, ad networks, and independent infrastructure would all become irrelevant.[24:37] The Video Podcast Debate Is video a must-have or a nice-to-have? James argues that the pressure to go on camera is deterring newcomers and, worse, degrading the audio product — citing an example of a popular UK podcast that opened with "as you can see..." while many listeners were, of course, only listening.[29:16] AI-Generated Podcasts and Inception Point AI A pointed critique of companies mass-producing AI podcasts — 261 new shows per day in Inception Point AI's case — that flood directories with unverified, undisclosed AI content, including fake medical advice. James shares a jaw-dropping example of an AI-generated episode that broke into English mid-show to say it was confused by its own prompts.[35:05] Where AI Can Add Legitimate Value in Podcasting James draws a line: AI for show notes, transcripts, and clip selection is genuinely useful. AI replacing human voices and creativity, without disclosure, is not. He revisits the Luddites — misunderstood as anti-technology when they were really pro-quality.[36:43] Podcast Discoverability The platforms are getting better, but there's still room to grow. James champions the open "Podroll" standard — where podcasters recommend other shows — as more valuable than any algorithm, and advocates for real-world advertising over podcast-to-podcast cross-promotion.[40:34] How to Launch a Podcast with No Audience James's strategy: be where your...
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    1 時間 1 分
  • 009 - Spencer Ford - History for the Reckoning

    009 - Spencer Ford - History for the Reckoning
    2026/05/13
    Spencer Ford of History for the Reckoning---SUMMARYSebastian sits down with Spencer Ford, creator of History for the Reckoning — a podcast unearthing overlooked and painful chapters of American history through interviews with survivors, historians, scholars, and artists. Spencer traces the show's unlikely origins to a children's book series he co-wrote with his wife called The Little Known Heroes, which led him to the story of Frank Emi and, eventually, a five-year deep dive into the Japanese American incarceration during World War II.Spencer explains the deliberate choice behind every major decision: launching on February 19th (the anniversary of Executive Order 9066), using the term "concentration camps," and opening season one with a personal account from George Takei. At the heart of the conversation is Spencer's belief that the most powerful antidote to historical ignorance isn't a textbook — it's friendship. If listeners come away feeling a genuine connection to the Japanese American community, they'll be far more likely to ensure that "never again" actually means something.The two also dig into the podcast's structure (main interviews plus shorter "addenda" episodes), the surprisingly polarized reception on YouTube vs. TikTok, the role of a publicist and nonprofit grant funding in getting the show off the ground, and what future seasons — including a planned look at chattel slavery in the northern states — might cover.---In This Episode00:04 — Sebastian introduces Spencer Ford and History for the Reckoning00:34 — How a children's book series called The Little Known Heroes sparked Spencer's obsession with Japanese American incarceration — and the story of resistor Frank Emi02:33 — Visiting the incarceration sites: from Topaz, Utah as a student to the Heart Mountain pilgrimage in Wyoming — and why going with someone personally connected changes everything05:16 — Why Spencer chose the word "reckoning" — understanding plus change, not just remembrance — and what it would mean for America to truly reckon with this history07:39 — Launching on February 19th, the anniversary of Executive Order 9066, and why almost no Americans know what happened that day08:55 — Opening season one with George Takei: the thinking behind leading with personal testimony rather than academic analysis10:40 — The "addenda" episodes — shorter bonus installments that fill historical gaps and add first-person oral histories (including the story of Japanese Latin Americans hauled to U.S. concentration camps)12:58 — The morally complicated story of the Japanese American Citizens League and community complicity — and the rare but real cases where American neighbors did speak up16:03 — A dozen seasons of uncomfortable American history: the through-line of majority indifference to minority suffering, and what stories are coming next17:41 — Growing a brand-new show: beta listeners, hiring a publicist, and partnering with the Japanese American Citizens League (JACL) to secure nonprofit grant funding20:21 — Marketing difficult history — why human curiosity lowers the barrier, and the striking algorithm divide between YouTube (combative comments) and TikTok (affirming comments)23:09 — The Substack newsletter as a "stickier" community-building tool and indicator of listener commitment24:14 — Standing out in a crowded history podcast field — and why retention numbers beat raw download counts as an early signal26:01 — Can podcasting's intimate, voice-driven format rebuild human empathy across racial and political divides?28:41 — The urgency of recording first-hand testimony before the last survivors of WWII incarceration are gone — and a shout-out to oral history archives already doing that work31:18 — Book bans, curriculum battles, and a polarized political climate: does it make the show more necessary, or harder to reach audiences?32:18 — Why Spencer deliberately uses the term "concentration camps" — and why he wants the discomfort that word provokes35:36 — The conversation turns: Spencer asks Sebastian about his own connection to Polish history and the Nazi camps — a candid, personal exchange37:08 — A preview of season two: chattel slavery in the northern states and the shocking persistence of slavery in Maryland right up to the Emancipation Proclamation38:44 — Spencer's three podcast recommendations40:25 — Where to find History for the Reckoning online---RESOURCES & LINKSHistory for the ReckoningInstagramTikTokYouTubeBooks MentionedThe Little Known Heroes — children's book series by Spencer Ford & his wifePeople & Scholars MentionedFrank Emi — Japanese American resistor and central figure in Spencer's researchGeorge Takei — actor and activist; season one opening guestSusan Kamei — scholar; interviewed on the history of Japanese Americans leading up to Pearl HarborEmily Inouye Huey — author; discussed family stories of the incarceration periodChizu Amorion ...
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    41 分
  • 008 - Jerry Landry - Presidencies of the United States

    008 - Jerry Landry - Presidencies of the United States
    2026/05/06
    Jerry Landry of Presidencies of the United StatesSUMMARYIn this episode, Sebastian sits down with Jerry Landry, the creator and host of the Presidencies of the United States podcast — a long-running show that has explored American presidential history from George Washington to the present day through more than 300 episodes.Jerry shares the origin story of the podcast, tracing it back to a personal reading project, an April 2016 election that left people hungry for historical context, and a first show dedicated entirely to William Henry Harrison. Over the course of the conversation, Jerry and Sebastian dig into the philosophy behind the show — why the presidency is never just about one person, how cabinet members and first ladies can reshape everything we think we know about a president, and why a figure as vilified as Aaron Burr deserves a more nuanced second look.They also cover the practical realities of building and sustaining a history podcast over nearly a decade: navigating social media, making smart use of AI tools, guesting on other shows, building a fiercely loyal audience, and staying credible in an era of deep public distrust. Jerry closes with a passionate argument for lifelong learning, stepping outside the podcast echo chamber, and three history podcast recommendations for listeners looking to expand their queue.---IN THIS EPISODE[00:00] — Welcome & introductions. Sebastian introduces Jerry Landry and the Presidencies of the United States podcast.[00:49] — Origin story. How the 2016 election and a personal presidential biography reading project inspired Jerry to launch the show. Why he started with William Henry Harrison, and what drove him to go back to the very beginning with George Washington.[04:06] — Research framework. The core questions Jerry uses to structure each presidential series — how each president approached the office, major events of their tenure, and lasting historical significance — and why the framework needs to stay flexible across very different eras.[07:14] — Beyond the president. Why Jerry dedicates episodes to first ladies, cabinet members ("A Seat at the Table"), and vice presidents, and how the VP series started as an April Fools' joke that took on a life of its own.[10:00] — Hidden historical gems. The case of Benjamin Stoddart — the first Secretary of the Navy under John Adams — as an example of a supporting figure who completely reframes our understanding of a presidency when viewed from his own perspective.[12:50] — Making history feel like a story. Jerry's philosophy as a "bridge" between academic scholarship and general audiences, the role of delivery and voice, and how his partner's advice — "it's not what you say, it's how you say it" — has shaped his approach to writing and recording.[16:04] — How the presidency has evolved. Reflections on nearly a decade of research and how the relationship between the federal government and everyday American life has fundamentally changed from the early Republic to the modern era.[18:40] — AI tools in research and production. How Jerry uses AI as a litmus test for historical accuracy, why he still relies on himself for the actual research, and the specific ways platforms like Riverside have made production tasks like episode summaries and title brainstorming easier.[22:30] — Growing the podcast: lessons from eight years. The first question Jerry tells every aspiring podcaster to ask themselves, why passion and sustainability matter more than growth tactics at the start, and what it felt like the first time a stranger recognized him at a history conference.[25:26] — Social media strategy. Which platforms have worked best for Presidencies, why different platforms attract different types of listeners, and why Jerry cautions new podcasters against trying to do everything at once.[29:25] — Podcast guesting and community. Jerry's 25–30 guest appearances on other shows, why the history podcasting community is unusually collaborative and supportive, and how word-of-mouth remains the single most powerful discovery tool.[31:27] — Casual listeners vs. hardcore fans. The data behind Presidencies' audience makeup, what a recent "top 15 US history podcasts" feature said about Jerry's "fiercely loyal" listeners, and how different series formats serve different listener types.[34:10] — Can podcasting be a career for historians? An honest look at monetization realities, why Jerry still has a day job, and why he believes historians should consider podcasting as part of a broader career that includes speaking engagements, book deals, and nonprofit partnerships.[36:50] — Dream tools. If Jerry could wave a magic wand: faster, smarter audio editing tools that keep things sounding organic. Where AI-assisted editing is already helping — and where it still falls short.[39:05] — Credibility in an era of distrust. How Jerry uses 300+ cited sources per presidential series, the difference between ...
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