In a wild plot twist, Liz and Tony discuss the importance of engaging content. The two hosts chat about the creation of content, how it can help a brand tell stories and a change in heart by one of our hosts as they discover no matter how you slice it, content is always king.

Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com

Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

Liz and Tony take a deep dive into the evolution of the public relations and marketing industry as it relates to protocol, technology and user/client needs and wants.

Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com

Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

This week, Liz and Tony discuss return on investment (ROI) and how business owners and marketing professionals can utilize a specific formula to calculate and leverage ROI for progress.

Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com

Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

It's been all over the news, social and in our psyche of pop culture, the recent Cracker Barrel rebrand. With a mea culpa issued only seven days after launch, many view this as one of the worst mis-steps in recent corporate branding.

Today, Tony and Liz discuss similarities between the launch of New Coke in 1985 and how it followed the same fate. There are connections to be made - and maybe, just maybe, they were BOTH brilliant marketing strategies, not massive failures!

Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com

Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

Ever get confused with all of the acronyms marketers used to describe campaigns, measure results and then provide data? Well, KPI is one of the greatest of those confusion creators! Liz and Tony discuss what KPIs are, how to use them effectively and what they can mean for both a marketer and business owner.

Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com

Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

Marketers need to embrace the importance of analytics in their daily lives. Whether a simple vanity telephone number, survey or more advanced tools such as Google Looksee or Lucky Orange, the voodoo behind marketing can all be revealed through understanding the importance of listening to a consumer.

Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com

Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

Well, if you didn't know it, it is the dawn of a new ERA! Specifically, the Orange and Glitter Era. Our resident Swifty, and co-host, Liz Hersh is ready to share all of the Swifty she has within her as she and Tony Vann discuss the many layers of how the Taylor Swift empire has given a masterclass as to how carve a path for marketing, branding and industry disruptors should now follow.

Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com

Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

This week, Liz and Tony discuss the ever-growing temptations of marketing and communicating along with the importance of maintaining focus while growing a business through thoughtful and measurable implementation of critical tools.

Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com

Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast