『Taking the pulse of Canada’s “Lentil King”』のカバーアート

Taking the pulse of Canada’s “Lentil King”

Taking the pulse of Canada’s “Lentil King”

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Ever wonder why so many Saskatchewan farmers put chickpeas or lentils into their crop rotations? Ask Murad al-Katib. He started his pulse crop business in his basement. He’s since expanded into 120 countries, and that business is now worth $3 billion. As Canadian businesses try to diversify and kick-start value-added manufacturing, al-Katib's company, AGT Foods, has actually done it. In this episode, hear the secret behind the success of “The Lentil King."


This feature interview originally aired September 25, 2025 on The Current.

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