Ben Fox is the Co-founder and Managing Director of FP Digital, formerly known as FlowPress, a back-office web support team and web development agency providing long-term care for web properties. At FP Digital, Ben utilizes his 10-plus years of experience in client and project management to oversee client service and project delivery. Ben is a serial entrepreneur and a three-time founder of HTML and WordPress platforms. Before his entrepreneurial pursuits, he worked across various marketing verticals at Vonage and the Match Marketing Group. 

A strong relationship between an agency and a client is mutually beneficial, allowing both parties to achieve their goals. What are some attainable strategies for building solid client-agency relationships to help agencies grow and scale?

The pandemic tested agency owner Ben Fox in numerous ways, which taught him multiple lessons. But his most significant takeaway was understanding the power of relationships. However, you have to prove your value continuously when forming partnerships. Ben asserts that it’s advantageous to partner with more intelligent individuals than you to leverage the strength and expertise of that existing business. In return, you must be able to follow through on promises to maintain trust and demonstrate your agency’s capabilities with a staff of competent and knowledgeable professionals. Additionally, communication is vital to the relationships you build, so offer transparency regarding processes, fees, and expectations. This clarity not only upholds intentions but also lays the foundation for effective collaboration.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor interviews Ben Fox, Co-founder and Managing Director at FP Digital, about cultivating relationships to grow an agency. Ben discusses the rebranding of FlowPress to FP Digital, the services they provide, the lessons he’s learned from overcoming a challenging year, and the importance of building partnerships.

Carlos Corredor is the Co-founder and CEO of Condor Agency, an ROI-driven digital marketing firm. He has 10 years of experience working in digital strategy and analytics and measuring the impact of marketing initiatives on business outcomes. Before Condor, Carlos was the Senior Manager of Digital Marketing and Analytics at Rise Interactive.

US companies outsource talent, specifically in Latin America, because it’s cost-effective in terms of salary and operations. However, building an overseas employee base requires careful consideration of processes.

Outsourcing staffing expert Carlos Corredor advises that US-based companies should start with a small talent pool before expanding their teams. He explains that while taking advantage of different time zones can be beneficial, it is essential to schedule a specific time for all team members to meet virtually and address any concerns or questions. Carlos also recommends using communication and project management tools like Slack and ClickUp to enable collaboration and daily progress updates. 

In this episode of the Tailwind Marketing Podcast, Kevin Dunn of HubSpot and the Agency Unfiltered podcast flips the script and interviews Carlos Corredor about outsourcing talent outside of the US. Carlos discusses Condor Agency’s employee outsourcing business model, the solutions Condor Agency offers its clients, and the operational processes to consider when building an employee base outside of the US.

Andrew Baird is the VP of Marketing at TierPoint, a leading IT infrastructure national provider, helping organizations drive performance and manage risk. Andrew’s path into B2B marketing was untraditional, previously working in various industries, including product development and financial services. Before TierPoint, Andrew contributed his expertise and knowledge to Digital Realty as the Head of Marketing and at Audible, Inc. in Product Marketing. Andrew holds a BS in marketing from Rutgers University. 

Sales and marketing play vital roles in brand awareness and lead generation. However, relationships between these teams can sometimes be contentious. What methods can leadership take to unite the departments harmoniously?

The first step is to foster a relationship between marketing and sales through communication, collaboration, and camaraderie events such as happy hour. Seasoned marketing expert Andrew Baird affirms that it’s vital to team dynamics not to discriminate between parties involved with the customer experience because they’re all working towards a common goal. Nonetheless, a positive rapport between the teams starts with leadership, so Andrew suggests developing a committee of department heads representing all functions. This panel would be responsible for designing a plan or agreement that outlines mutual goals, such as customers’ needs and KPIs, and appointing a designated enabler. An enabler’s primary focus is to keep the sales and marketing teams on track and remind them of the intended plans. Upon achieving the desired results, Andrew advocates for celebrating successes to boost morale and encourage teamwork.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor chats with Andrew Baird, VP of Marketing at TierPoint, for an informative conversation about B2B marketing. Andrew defines the role and evolution of a B2B marketing team, shares strategies for bridging the gap between sales and marketing, and explains why an organization’s product marketing is vital.

Carlos Corredor is the Co-founder and CEO of Condor Agency, an ROI-driven digital marketing firm. He has 10 years of experience working in digital strategy and analytics and measuring the impact of marketing initiatives on business outcomes. Before Condor, Carlos was the Senior Manager of Digital Marketing and Analytics at Rise Interactive.

Antonio Santana is the Co-founder and President of Condor Agency, which also functions as a staffing agency connecting US businesses with qualified, English-speaking Latin American talent. As a sports entrepreneur, he is also the Founder and Director of Wahoo, a platform that helps MLB teams find optimal prospects in the international market.

Data analytics plays a crucial role in marketing decisions as it can help businesses ensure a positive ROI. However, incorrect data can lead to misinterpretation. How can this be prevented?

Carlos Corredor emphasizes that it’s essential to have a thorough understanding of the desired platforms, such as Google Ads, Python, or Google Analytics, before inputting data into the software. The generated report must be carefully analyzed, paying close attention to various aspects, including conversions. This requires a mathematically inclined person with business acumen due to the multiple tables illustrating dimensions and metrics.

In this episode of the Tailwind Marketing Podcast, Chad Franzen of Rise25 returns to interview host Carlos Corredor, Co-founder and CEO of the Condor Agency, about leveraging data analytics to make informed decisions. Carlos explains his expertise in and passion for analytics, how data-driven decisions impact ROI, and the issues associated with managing data.

Carlos Corredor is the Co-founder and CEO of Condor Agency, an ROI-driven digital marketing firm. He has 10 years of experience working in digital strategy and analytics and measuring the impact of marketing initiatives on business outcomes. Before Condor, Carlos was the Senior Manager of Digital Marketing and Analytics at Rise Interactive.

Antonio Santana is the Co-founder and President of Condor Agency, which also functions as a staffing agency connecting US businesses with qualified, English-speaking Latin American talent. As a sports entrepreneur, he is also the Founder and Director of Wahoo, a platform that helps MLB teams find optimal prospects in the international market.

Condor Agency owners Carlos Corredor and Antonio Santana have achieved many accolades, including landing on the Inc. 5000 list. The two seasoned marketers and recruiters attribute their success to a combination of factors, including their experience, team of talented employees, and company culture.

Carlos explains how his experience living in the US and working in corporate America gave him a unique perspective that has helped him succeed in business. Antonio adds that the agency’s success is due to its first-rate employees' hard work and dedication. Despite their achievements, they’re committed to growing the agency and providing their clients with the best possible service.

In this episode of the Tailwind Marketing Podcast, Chad Franzen of Rise25 once again interviews hosts Carlos Corredor, Co-founder and CEO of the Condor Agency, and Antonio Santana, Co-founder and President of the Condor Agency, about the firm’s impressive success. The two address being named an Inc. 5000 company, how it differentiates itself from other staffing agencies, and how company culture contributes to success and growth.

Carlos Corredor is the Co-founder and CEO of Condor Agency, an ROI-driven digital marketing firm. He has 10 years of experience working in digital strategy and analytics and measuring the impact of marketing initiatives on business outcomes. Before Condor, Carlos was the Senior Manager of Digital Marketing and Analytics at Rise Interactive.

Antonio Santana is the Co-founder and President of Condor Agency, which also functions as a staffing agency connecting US businesses with qualified, English-speaking Latin American talent. As a sports entrepreneur, he is also the Founder and Director of Wahoo, a platform that helps MLB teams find optimal prospects in the international market.

Carlos Corredor and Antonio Santana share a similar story many of us can relate to. They studied and graduated in fields that they didn’t enjoy. But their degrees weren’t earned in vain. Instead, they leveraged their education and experience into their dream career. 

Carlos and Antonio acknowledge that they found their calling as entrepreneurs in the digital marketing and recruiting sectors, but it took a lot of work. As avid sports fans, they hosted a sports-themed podcast and developed an app that became wildly popular in their home country of Venezuela. Having mastered social media and garnered millions of followers, they transferred their talents and skills to the marketing world. While working as entry-level marketers, they witnessed off-putting behaviors that they didn’t want to be associated with, so they founded Condor Agency. Though the COVID-19 pandemic impacted the agency’s growth, it was also the firm’s turning point, shaping Condor into the powerhouse it is today. 

Join Carlos Corredor, Co-founder and CEO of the Condor Agency, and Antonio Santana, Co-founder and President of the Condor Agency, in this episode of the Tailwind Marketing Podcast. Chad Franzen of Rise25 interviews the podcast’s co-hosts about their journey into digital marketing and recruiting entrepreneurship. They discuss the inspiration behind Condor Agency, how the pandemic affected the firm, and the agency’s vision moving forward.