TJ White Builds on Tire Source’s Legacy to Lead the Industry Forward

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TJ White Builds on Tire Source’s Legacy to Lead the Industry Forward

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If you’re in the tire industry in Northeast Ohio, there’s a good chance you’ve heard of TJ White or his business, Tire Source. Founded by his father, Tom White, in 1991, Tire Source has become a fixture in Ohio. It has six locations and a reputation built on service, transparency, and local relationships.

TJ worked his way up from the service bays, learning every part of the business firsthand. That includes tire installs, sales, and store management. As General Manager, his leadership style reflects that path: practical, people-focused, and built on trust.

With a solid, trustworthy legacy in place, TJ pushes things forward with determination. He's working on it through better communication systems, modern training platforms, or a more personalized digital experience for today’s customer.

In this episode of Johnny g & Friends, TJ joins Johnny g to talk about leading with humility. They also discuss modernizing a legacy brand and why independent tire dealers still win by putting people first.

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