Helen Polise is the Owner, Director, and Executive Producer of Muthership Productions, a company specializing in storytelling, lifestyle, healthcare, fashion, and testimonials. She is also the Founder and CEO of Socialize, a community for social media creators. As a professional director and interviewer, Helen has worked with notable brands like Blistex, Conair, and NFL Alumni to create engaging, cross-channel videos. As a video content creator and self-proclaimed social media guru, she is known as the TikTok Teacher, sharing her learnings via tutorials on TikTok.

The social media landscape is flooded with millions of daily uploads, so creators often struggle to stand out, connect meaningfully with their audiences, and earn a sustainable income. Many aspiring influencers follow trends and expert advice with limited engagement or long-term followers. With such a saturated and fast-paced environment, how can creators find their voice, build trust, and turn passion into profit?

According to social media educator Helen Polise, content creators can build a loyal following by leaning into their authentic purpose. She emphasizes the value of educational content, stating that videos offering tangible value drive deeper engagement and long-term follower growth. Helen recommends investing years in building trust before monetizing content and encourages creators to explore indirect income streams like speaking gigs and brand partnerships. Influencers can also structure content with compelling hooks and deliver on promises to sustain viewer attention and inspire action.

In this episode of What The Teck?, Helen Polise of Muthership Productions and Socialize returns to talk with Rolando Rosas about building a lasting presence as a TikTok content creator. Helen explains how she found her niche through teaching, why she prioritizes community over quick monetization, and how she leverages production expertise on commercial sets.