This episode we sit down with entrepreneur and surfer Dave Taylor — owner of Waco Surf in Waco, Texas — for a wide-ranging conversation about building something from scratch, the culture of surfing, and what it means to bring a coastal lifestyle to the heart of the Lone Star State.

A Southern California native who spent years in entertainment and the restaurant industry, Taylor stumbled into wave pool ownership almost by accident. A three-day visit to Waco Surf in 2019 — while he was weeks away from retiring to Mexico with his pregnant wife — convinced him he couldn't walk away. What started as a beat-up water park with a rough reputation has become a 500-acre surf destination drawing everyone from professional surfers to first-timers who've never seen the ocean.

The conversation dives into the real costs and regulatory hurdles behind building a surf park, why a Texas zoning loophole called the ETJ made it possible when California couldn't, and how Waco Surf carved out its identity as the "people's pool" in contrast to Kelly Slater's Surf Ranch. Taylor also gets philosophical about whether a perfect wave on demand carries the same meaning as one you earned in the ocean — and what it looks like to build a genuine surf culture somewhere that's never had one.

Our conversation with Dave is a grounded look at entrepreneurship, authenticity, and the surprising things that happen when a laid-back Californian bets everything on Waco, Texas — and wins.

YouTube → https://www.youtube.com/@theplugwithjustinjay

Website → https://www.theplugwithjustinjay.com

Apple Podcasts → https://podcasts.apple.com/us/podcast/the-plug-w-justin-jay/id1517322794

Spotify → https://open.spotify.com/show/3M3BwnadvgbuwtErUHN1pl

Email → theplugpodcast.jj@gmail.com

ENCORE EPISODE — To celebrate the landmark performance The Strokes delivered at Coachella 2026, we're revisiting this conversation.

Nikolai Fraiture — bassist and founding member of The Strokes — sits down to talk about what it actually looked like from the inside of one of the most hyped band launches in rock history, and what's happened in the two decades since.

We get into the Grammy win for The New Abnormal and the making of Reality Awaits with Rick Rubin in Costa Rica — and what it took for Rubin to get a band that started in a New York basement back to playing like one.

The Strokes were the first band any of them had ever been in. After 20 years, Nikolai describes a lock-in with his bandmates that he says can't be manufactured: "I wouldn't walk away from something that special that comes along so rarely." And he's candid about early fame in a way that doesn't feel performed: "I don't think I handled it very well."

Reality Awaits is coming. This is where it started.

YouTube → https://www.youtube.com/@theplugwithjustinjay

Website → https://www.theplugwithjustinjay.com

Apple Podcasts → https://podcasts.apple.com/us/podcast/the-plug-w-justin-jay/id1517322794 Spotify → https://open.spotify.com/show/3M3BwnadvgbuwtErUHN1pl

Email → theplugpodcast.jj@gmail.com

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This episode we sit down with actor, director, and New York Times bestselling author Andrew McCarthy for a candid conversation about friendship, identity, and reinvention.

Best known for iconic roles in St. Elmo's Fire, Pretty In Pink, Weekend at Bernie's and some of your favorite 80's films, McCarthy has spent the last decade carving out a second act as a deeply introspective writer. His latest book, Who Needs Friends, documents a 10,000-mile solo road trip across America, where he spoke with strangers—from cowboys to cops—to explore the often unspoken realities of male friendship.

The conversation dives into why men struggle with vulnerability, how friendships evolve (or fade) over time, and what happens when a life in Hollywood gives way to a quieter, more reflective creative path. McCarthy also opens up about the complicated legacy of the Brat Pack, the loneliness of the open road, and the surprising honesty he found in conversations with strangers.

Our conversation with Andrew is a thoughtful look at connection in modern life—and a reminder that it's never too late to redefine who you are.

Check out video clips of this episode and other conversations on YouTube:

https://www.youtube.com/channel/UCNH5UGRKI5E1AUBWAk-OkrA?sub_confirmation=1

Purchase Who Needs Friends by Andrew McCarthy

https://www.hachettebookgroup.com/titles/andrew-mccarthy/who-needs-friends/9781538768945/

HI 1K - 10 Years / 1000 Moments On Hawaii's North Shore by Justin Jay:

⁠⁠⁠https://www.hi1k.com/⁠⁠⁠

Have any comments, feedback or suggestions for upcoming guests? We'd love to hear from you. Email The Plug w/ Justin Jay at: theplugpodcast.jj@gmail.com

⁠⁠⁠https://www.theplugwithjustinjay.com/⁠⁠⁠

⁠⁠⁠https://justinjay.com/

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