In this episode of The One Shopify Podcast, Aashika Joseph sits down with Isaac Lewin to unpack how site performance drives conversions, revenue, and customer trust.
From overlooked speed killers to practical optimization workflows, this episode is built for Shopify founders who want faster sites and better sales.

Press play and rethink speed.

Traditional influencer marketing is hitting a ceiling — high costs, low trust, and content that doesn’t convert the way it used to. In this episode of The One Shopify Podcast, host Aashika J sits down with Maxwell Lewis, Head of Sales at Refunnel, to break down what’s actually working in 2025: the Creator Flywheel.

You’ll hear how DTC brands are shifting toward authentic, customer-led UGC that compounds over time. Maxwell unpacks the psychology behind voluntary content creation, the mistakes most brands make when scaling UGC, and how automation can turn everyday customers into your most powerful marketing engine.

We explore:
• Why UGC is now the backbone of high-conversion funnels
• How the Creator Flywheel works (and why it compounds)
• What motivates customers to create content naturally
• How to scale creator contributions without overspending
• Real examples of brands building communities — not campaigns
• A step-by-step starting point for founders and marketers

If you’re building a Shopify brand, app, or media-first growth engine, this episode gives you the playbook.

In this episode, host Aashika J speaks with Deborah Mecca, Founder of Causeway 305, about how Shopify app companies can use storytelling to build trust, differentiate, and scale sustainably.

This conversation covers narrative-building, community growth, ecosystem-native marketing, and actionable frameworks for founders wanting to sharpen their message.

🔗 More episodes at shopbrew.co/podcast