Four-time San Francisco Supervisor Aaron Peskin has been a North Beach guard dog for over 25 years, and is at the forefront of making North Beach an Historic District.

On this episode of “That’s Rich, The Podcast" Aaron, Rich Azzolino, Stuart Watts (President of North Beach Business Association) and Danny Macciarini (its Treasurer) discuss all the many reasons why Californians need to vote YES on August 8th, making North Beach an Historic District.

Frank, Dino, and the rest of the famous pack join (in spirit) Rich, Joe, and “Deli Bob” henceforth to be known as The Rat Pack of North Beach.

It's packed with many a chuckle, heaps of love, and (as always) The Best Damn Crab Cioppino In Town. Ring-a-ding-ding!

John Madara, the great songwriter who wrote "You Don't Own Me" for Leslie Gore, "At The Hop" for Danny & The Juniors, and "1-2-3" for Len Barry joins Rich Azzolino and his North Beach Boys on fascinating episode of That's Rich!

They compare North Beach's Italians with South Philly's. There are more similarities than differences. Mangiamo!

"An Italian and a Mexican walk into a podcast."

Rich’s special guest is the legendary musician, songwriter and founder of punk rock pioneers The Nuns!

Alejandro Escovedo is the recipient of an AMA Lifetime Achievement Award for Performing, a Townes Van Zandt Award for Songwriting, and recent inductee into the Austin City Limited Hall of Fame.

He's also one of the really good guys.

Rich's special guest is Joy Nordenstrom is the CEO and Founder of "Joy of Romance.” She’s someone who knows what makes relationships tick. She teaches her clients how to have a richer, more loving relationship, and her clients who are not in a relationship, she shows them how to choose a partner wisely. She calls it "intelligent love," they call her "The Martha Stewart of romance.” Also joining us in this episode is Scott Lettieri, an award-winning journalist and, like Rich and his North Beach Boys, a North Beach historian, of sorts. It’s all about the love of North Beach, and all the love that goes on IN North Beach. Enjoy.

Rich's special guest is Grammy-winning songwriter and multi-platinum 
record producer John Madara!
He wrote "You Don’t Own Me”, “At The Hop”, "1-2-3," “The Fly," and many more!
Johnny, Rich and The North Beach Boys have themselves a ball. And so will you.

CAMPING WITH RICH AND THE NORTH BEACH BOYS

In this fun and funny episode, Rich and his North Beach Boys go to Camp St. Francis, where every year they cook three gourmet meals a day for 150 kids. (Rich happens to own one of California’s best, most popular Italian Seafood restaurants, Sotto Mare, located in the heart of San Francisco, North Beach.) The Salesian camp is a paradise, especially for these city kids. Located on a steep bluff overlooking ocean and beach,where the kids swim and play softball (75 players to a team, and everyone participates). The highlight of this episode is when Rich and the North Beach Boys reminisce about when, as kids, they went to this camp. Now grownups with kids and grandkids of their own, they volunteer every year to help a new wave of boys and girls have the time of their young lives.

It’s a great listen. Joyful and, at times hilarious

Virginia MacGregor — Cosmo cover girl, a Victoria’s Secret lingerie model, and Salvador Dali’s muse. Barbi McQueen — also graced many a magazine cover (Cosmo, Glamour, Bazaar, GQ, etc.) and is an internationally acclaimed photographer. She is the last great love of Steve McQueen and co-authored Steve McQueen: The Last Mile. They’re pretty and pretty damn funny. Enjoy