TCU Redefines NIL Beyond Money | TCU Horned Frogs Basketball News
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TCU Redefines NIL Beyond Money | TCU Horned Frogs Basketball News
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TCU is rewriting the rules of college sports by turning NIL deals into a full-fledged athlete development program, focusing on financial literacy, personal branding, and life readiness—not just big paychecks. They’re building a culture of belonging, strong coaching, and campus support that keeps athletes invested long after graduation. Through partnerships with Fort Worth businesses and mentorship from business leaders, TCU treats athletes as long-term assets, helping them build legacies beyond the field—and proving that success is about more than money.
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