What if the future of recycling isn't just about managing 'waste'—but unlocking its value? At Google's X, the Moonshot Factory, turning moonshots into reality means rethinking the impossible. And in this episode, you'll hear how that vision could help build a smarter, more circular world—one molecule, algorithm, and bold idea at a time.

Recorded live at SXSW, this episode features Rey Banatao and Peter Chauvel - two of the brightest minds of Google's X, the Moonshot Factory. They're leading a bold effort to change how the world uses and reuses materials, starting with plastics. With help from AI, robotics, and new molecular data, their team is reimagining how recycling works and how we can build better systems to keep materials in use and out of the landfill.

In this episode we dive into:

• How advanced recycling is opening the door to reuse materials once destined for the bin
• Why the moonshot factory believes plastics can be recycled and remanufactured—without extracting more petroleum
• The role of AI, machine learning and better data are building smarter recycling infrastructure
• How better data is transforming the economics of recycling
• What it takes to try bold ideas from inside one of the world's most audacious incubators
• What happens when you treat waste as a resource

Live from SXSW in Austin, Mia sits down with Rich James of Dow and Gina Oliver of the American Chemistry Council to talk all things automotive recycling. They break down how new plastics are making vehicles safer, lighter, and more efficient—and discuss breakthroughs that are keeping valuable materials out of landfills. This episode explores the path to sustainable automotives and why America has a real opportunity to lead the way.