In this episode of The Growth Class, host Phil Massiel interviews Misha Kuryla, founder of Misha’s Cupcakes.

Misha shares the story of building her dessert brand from a home kitchen in 2005 into a multi-location, multi-channel consumer business, offering an honest look at what it takes to scale while preserving the heart of a brand.

They explore the realities of rapid expansion, including managing multiple stores, maintaining product consistency, building the right team, and navigating the operational challenges that come with growth.

Misha also explains how COVID forced a major rethink of the business, leading to store closures, a stronger focus on wholesale, online ordering, and new distribution opportunities. Today, Misha’s Cupcakes continues to evolve through retail, wholesale, nationwide shipping, and new product opportunities, demonstrating how resilience and adaptability can help a consumer brand navigate major transitions.

Misha’s Cupcakes website: ⁠https://mishascupcakes.com/

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There are a lot of "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

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