Sustainable Marketing, AI Disruption, and Trust with Jen McFarland
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Sustainable Marketing, AI Disruption, and Trust with Jen McFarland
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Jen McFarland, founder of Women Conquer Business, joins Kim Allchurch Flick.
Women Conquer Business is a mission-driven consultancy helping women solopreneurs build sustainable, scalable marketing using digital strategy, SEO, and AI with a values-based focus on accessibility and clarity.
McFarland shares her path from early marketing work to Peace Corps service in Kazakhstan, which shaped her perspective on equity and being “in the know,” then to earning an MPA and leading policy and digital transformation projects for the City of Portland, including IRS data tax matching.
Burned out and disconnected from community impact, she started helping women with technology and later rebranded from Foster Growth to Women Conquer Business.
She discusses challenges of entrepreneurship, community-based marketing amid economic stress, capacity-aware marketing, mixed feelings about AI’s environmental and privacy costs, the need to reduce doomscrolling, and optimism centered on younger generations and a marketing future focused on trust.