Sustainability and Social Responsibility in Business with Ariel Kaye
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Sustainability and Social Responsibility in Business with Ariel Kaye
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Gain valuable insights into the challenges and rewards of running a direct-to-consumer startup, and explore the keys to building a resilient company culture. Plus, hear about a must-read book that offers practical tips for transforming your living space during COVID. Tune in for an inspiring journey about how Ariel turned her passion for home design into a thriving business with a remarkable social mission.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"Giving back is a commitment for brands in the world of consumerism. -” Ariel Kaye
"Unlock the potential of your living space by repurposing and maximizing its functionality, ensuring every corner serves a purpose."- Ariel Kaye
“A mistake can be an opportunity for growth if you choose to learn from it." - Ariel Kaye
KEY TAKEAWAYS:
- Parachute's origins and evolution
- Commitment to social responsibility and sustainability
- Ariel's passion for home design and starting Parachute
- Overcoming challenges in D2C business
- Adapting to external factors and remote work
- Intentional living and space efficiency tips
- Mission to promote safe sleep and reduce carbon emissions
- Lessons from marketing and product development
- Embracing growth and learning in business
Ariel Kaye
Founder of Parachute
Linkedin: https://www.linkedin.com/in/arielkaye/
Website: https://www.parachutehome.com/
CHAPTERS:
00:00 | Introduction
03:11 | Parachute: Quality and Comfort for Modern Homes
05:35 | Where Design Passion Meets Advertising Expertise
08:11 | Empowered to Start a Business with the Support of Friends
11:31 | Resilience and Success in Early Entrepreneurship
15:59 | Prioritizing Sustainability: Planet and People in Business
17:22 | Parachute's Mission: Making Sleep Safe and Sustainable
20:04 | Maximizing Space for Intentional Living: Book Recommendations
23:12 | Transforming Spaces: The Power of Small Changes
24:35 | From Mistakes to Success: Lessons Learned
27:17 | Navigating Unexpected Challenges and Proudly Leading the Team
30:39 | Founders as Allies: The Power of Support and Inspiration
33:00 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/