Running a successful childcare business requires more than just a passion for children—it demands business acumen, adaptability, and sometimes making tough decisions. Cindy Lenhoff, Director of the National Child Care Association, brings four decades of industry expertise to this eye-opening conversation about navigating economic cycles in the childcare sector.

Drawing from her journey from accidental preschool teacher to vice president of the second-largest childcare company in America, Cindy shares invaluable wisdom on sustainability during economic downturns. The post-COVID era has left many newer owners unprepared for normal market conditions after years of government assistance. Now, childcare entrepreneurs must learn to pivot strategically as their communities and enrollment patterns change.

One of the most powerful insights revealed is the importance of collaboration over competition. Rather than viewing neighboring centers as rivals, successful owners create intentional partnerships that benefit all—referring families to programs that better match their needs while focusing on their own strengths. As Cindy explains, negative incidents at any childcare center affect public perception of the entire industry, making cooperation essential.

The conversation tackles challenging topics like enforcing payment policies, discontinuing unprofitable programs, and learning to say "no" when necessary. Both speakers acknowledge that while these decisions aren't easy, especially for heart-centered educators, they're essential for long-term viability. "People pleasing is not going to get you to be one of that 9% of childcare programs that can survive beyond 10 years," warns Evelyn.

Whether you're considering food programs for financial stability, creating innovative services like hybrid "mommy and me" classes to address parental concerns, or simply trying to balance your educators' heart with a business owner's mind, this episode delivers practical strategies for thriving through any economic climate. Connect with Cindy and the National Child Care Association to discover additional resources for your childcare business journey.

You can contact Cindy here:

linkedin.com/in/cindy-lehnhoff-14175715
Website: nccanet.org/
Email
cklehnhoff@gmail.com

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