Survival of the Smartest: How Smart Brands Compete in E-commerce
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Survival of the Smartest: How Smart Brands Compete in E-commerce
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概要
The difference between short-term wins and sustainable growth is how you use data.
On this episode of Beyond the Cart, we’re sitting down with Rocco Baldassarre, Founder & CEO of Zebra Advertisement and Human Data Intelligence, to talk about why short-term ROAS only tells part of the story.
Rocco brings a data-first perspective shaped by years in performance marketing, platform strategy, and growth consulting. He’s a Microsoft MVP, a Forbes 30 Under 30 honoree for Marketing and Advertising, and a columnist for Forbes and Entrepreneur.com. His work focuses on helping brands turn digital platforms into long-term growth engines, not just reporting tools.
Our conversation topics include:
→ How digital platforms can help ecommerce professionals make smarter decisions
→ Shifting from short-term ROAS to lifetime ROAS
→ Building omnichannel strategies that support long-term customer value
If you’re leading ecommerce growth and want to move beyond surface-level performance metrics, this conversation is worth your time.