The Amateurs and Experts podcast interviews Amanda and Alexa from AESIR Brands at the Otis Technology booth during SHOT Show 2025.

The discussion focuses on the launch of the Stealth Mount, a new M-LOK compatible storage system that allows rifles to "float" on walls.

Amanda explains how the business has grown from an online retailer to a brick-and-mortar store called Adventure Gear South in Florida.

They also highlight the difficulties small businesses face with social media "shadow banning" and the high demands of managing product development in-house.

Finally, they touch on future plans for universal safe adapters and quick-connect systems.

Links

• AESIR Brands: https://hangarsystem.com/store/ — The primary site for the HangAR system and product information. (17:39)

• Otis Technology: https://otistec.com/ - Mentioned as the host booth for the 40th anniversary. (00:04)

• Adventure Gear South: https://adventuregearsouth.com/ - The brick-and-mortar tactical and survival store in Florida. (10:20)

Key Takeaways

• Versatility: The Stealth Mount isn't just for storage; it functions as a hand stop for active shooting.

• Speed: In-house manufacturing (3D printing/milling) allows small businesses to innovate faster than industry giants.

• Education: Managing a Master's degree in marketing while running a business highlights the dedication required for small brand success.

• Standardization Gap: The lack of standards in safe manufacturing makes "universal" adapter development a significant engineering challenge.

Key Words

AESIR, HangAR, Stealth Mount, M-LOK, Shot Show, 3D printing, Manufacturing, Hand stop, Gun storage, Adventure Gear South, FFL, Florida, Emergency preparedness.