『Supply Chain Resilience Starts in the Soil: A Conversation with Salar Shemirani, CEO of Regenified』のカバーアート

Supply Chain Resilience Starts in the Soil: A Conversation with Salar Shemirani, CEO of Regenified

Supply Chain Resilience Starts in the Soil: A Conversation with Salar Shemirani, CEO of Regenified

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概要

 In this episode of Journey to Regeneration, host Chris Marquis speaks with Salar Shemirani, co-founder and CEO of Regenified, about the difficult work of making “regenerative” mean something concrete in food and agriculture. Shemirani traces his shift from corporate finance to soil health after watching the documentary Kiss the Ground, and explains why he sees regeneration less as a fixed endpoint and more as a question of continuous improvement on whether a farm is adding to its landscape or extracting from it. Together, they explore the tension between rigor and scale: why binary certification models can remain niche, what it would take to build credible on-ramps for the current 99% of conventional acres, and how Regenified’s “6-3-4” framework attempts to ground claims in measurable ecosystem processes. The conversation also connects regenerative verification to business fundamentals, including risk, accountability, and supply chain resilience in the face of climate extremes, while asking what it would mean for markets to reward real progress without turning regeneration into another box-checking exercise. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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