Super Bowl Ads Don’t Convert (And Other Adtech Lies) | Resellers, Tubi, YouTube & Brand Safety
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Super Bowl Ads Don’t Convert (And Other Adtech Lies) | Resellers, Tubi, YouTube & Brand Safety
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概要
Episode One of Signal & Noise by ADOTAT is here, and we’re starting exactly where the industry lost its mind.
This week: the Super Bowl performance delusion, why one percent conversion rates are not a strategy, and the inconvenient truth that curiosity beats QR codes every time. We unpack the reseller purge and who actually gets crushed when platforms declare moral superiority. Tubi quietly posts receipts while YouTube prints $60B and still acts misunderstood. The IAB rolls out another Greek-god measurement project. And Hearst blows a crater in the brand safety industrial complex with data that should make every media buyer uncomfortable.
It’s sharp. It’s unsentimental. And it separates what actually drives performance from the weekly panic cycle.
Sponsored by Troutman Amin LLP and Incremental.
Stay Bold. Stay Curious. Know More than You Did Yesterday.