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Success School

Success School

著者: TBC Studios
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Join Steph and Tim Frey on the Success School Podcast, where we share the exact systems we use to help service businesses get new clients every week and stay fully booked. Each week you'll get: System Deep Dives – How to install a simple marketing system that brings new clients in consistently, without relying on referrals or social media. Real Results – Behind-the-scenes stories from service businesses we've worked with who went from unpredictable referrals to fully booked calendars. Listener Q&A – Raw answers to the questions service business owners are asking as they build predictable demand and scale their teams. Proven Frameworks – The exact strategies, systems, and processes that keep calendars full weeks in advance and build real business momentum. Expect practical tactics, honest advice, and real conversations about what actually works for service businesses ready to stop relying on referrals and start building sustainable growth. Hit subscribe and tune in every Monday to join 250+ service business owners building fully booked, in-demand businesses.© 2026 Success School マネジメント・リーダーシップ リーダーシップ 個人的成功 経済学 自己啓発
エピソード
  • Business & Pregnancy - Our 3.5 Year Journey
    2026/09/06
    You're building a business. You're planning for a family. And you're wondering how the hell you're supposed to do both without everything falling apart. Today we're pulling back the curtain on the 3.5 year journey it took us to get pregnant, the brutal reality of IVF, and exactly how we've removed Steph from the business so it can scale to a million dollars a month without her. We're talking about the moment we realized our entire business relied on Steph being the face of everything, why we had to kill our group coaching model and move to one to one, and the three key hires we made in two weeks to prepare for this. We also get into why Tim's sperm count was zero for 18 months, the choice we had between scaling down or building a real business, and why waiting until you're six months pregnant to prep for maternity leave is way too late. We also answer your questions about why we wanted kids, how we knew it was the right time, whether we're having the baby in Thailand, and why Steph's not reading a single parenting book. If you're a business owner planning for a baby or any extended time away from your business, this episode is for you. You'll hear: Why it took us 3.5 years to get pregnant and the IVF journey that got us here The moment we realized our entire business relied on Steph and why that was a problem How we changed the business model from group coaching to one to one so we could scale without Steph The three key hires we made in two weeks (ops manager, sales manager, and content manager) Why if Steph got taken out of the company tomorrow, nothing would change The brutal truth about waiting until month six of pregnancy to prep for mat leave How we mapped out what it takes to hit a million dollars a month and built the team around that Why we're having the baby in Thailand and the hospital experience that changed our minds How we knew it was the right time to have a baby (and why we're glad we waited) The advice we'd give to anyone planning for a baby while running a business Why Tim's not reading a single parenting book and Steph doesn't have a birth plan The Snoo versus Cradle Wise debate and why we're about to start a war in the comments If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next week.
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    36 分
  • 4 Email Subject Lines That Get INSANE Open Rates
    2026/09/03
    You're sending emails. No one's opening them. And you're wondering why your list isn't converting. Today we're breaking down the email subject line hack that gets us 80 to 90% open rates every single time. And it's so simple you're going to kick yourself for not using it already. We're talking about the one word subject line that makes people think you sent them something personal, the three other subject lines that work just as well, and why most people butcher their emails by making the subject line way too long. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's S*it that works!, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Thursday for S*it that works!
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    3 分
  • We Studied 1,600 Offers, Here's What Scales Past $1M
    2026/08/30
    You've got an offer. You're running ads. You're posting on social. And you're still stuck under a million dollars. That's not a marketing problem. That's an offer problem. Today we're breaking down exactly what it takes to build an offer that scales past the million dollar mark. We've studied over 1,600 offers from businesses we've worked with, and we've found a specific formula that separates the offers that scale from the ones that don't. And by the end of this episode, you'll know exactly what's missing from your offer and how to fix it. We're talking about the 5P framework, pain, promise, person, process, and profit, and why most offers fail because they don't solve a painful enough problem. We get into why being scared to make promises is killing your close rate, how to know if you're targeting the wrong customer, and why your offer needs to be designed for the client, not for your lifestyle. We also talk about the photographer who pivoted from real estate agents to financial services and turned her business around in two months, the beauty clinic owner who was marketing massages when she should have been marketing skin treatments, and why high ticket beats low ticket every single time if you actually want to scale. If you're a service business owner and you're stuck under a million dollars, this episode is for you. You'll hear: What an offer actually is and why most people get it wrong The biggest mistake people make when building offers (hint: they build it for themselves, not the client) The 5P framework: pain, promise, person, process, and profit How big does the problem need to be for your offer to scale? The beauty clinic owner who was marketing massages instead of skin treatments (and why that was a mistake) Why businesses are terrified of making promises and how to fix that How to know if you've chosen the wrong customer (and what to do about it) The photographer who pivoted from real estate to financial services and turned it around in two months Why you need to start as you mean to go on (and what we learned from Shelby Sapp) How to scale your offer without burning yourself out Is high ticket better for scale? (The answer is yes, and here's why) Why you should never read client feedback as a founder Why founders feel the need to create multiple offers (and why that's a mistake) The one thing that will scale your offer past a million dollars If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next week.
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    37 分
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