『Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue』のカバーアート

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

著者： Subscription Doc
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Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!Patterns in the Cloud マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • The Hidden Ceiling Killing Your Subscription Growth

    The Hidden Ceiling Killing Your Subscription Growth
    2026/06/09
    Your subscription program isn't shrinking, but it isn't growing either. You're acquiring exactly as many subscribers as you're losing each month. That's the growth ceiling, and it's one of the most dangerous places a subscription brand can be.

    In this episode, I break down why subscription programs hit this equilibrium point and which lever to pull first to break through it (hint: it's probably not churn).

    What we cover:
    - The three pillars of every subscription program: subscriber count, AOV, and renewals
    - How to spot the growth ceiling using simple acquisition and churn math
    - Why equilibrium is a tipping point that can quickly turn into decline
    - The counterintuitive reason brands with great retention hit ceilings most often
    - Why brands under 10,000 subscribers should focus on acquisition, not churn
    - How offer testing (BOGOs, gift with purchase, bulk options) breaks the ceiling
    - The trade-off between subscriber opt-in rate and retention, and how to find your sweet spot

    Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com
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    12 分
  • Your BFCM Subscription Playbook Starts in the Summer - Here's What to Do Now

    Your BFCM Subscription Playbook Starts in the Summer - Here's What to Do Now
    2026/06/02
    Black Friday is months away - and that's exactly why you should be working on your subscription strategy right now. In this episode, I walk through the three things subscription brands should be doing this summer to set themselves up for their biggest sales period of the year.

    What we cover:
    • Why blanket discounts box you into a corner during BFCM
    • How to mine your subscription data for high-LTV product combos
    • Using customer conversations to uncover what's working (and what isn't)
    • How to build an offer testing flywheel before the fall rush
    • What to look for in first and second month LTV when evaluating test offers
    Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com
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    14 分
  • Why Most Subscription Brands Are Afraid of SMS (And What They're Missing)

    Why Most Subscription Brands Are Afraid of SMS (And What They're Missing)
    2026/05/26
    Most subscription brands avoid SMS because they're afraid it'll remind people to cancel. That fear is costing them long-term LTV. In this episode, I break down why SMS is one of the most underused tools in the subscriber journey, and how to use it the right way. What we cover:
    • Why fear of SMS is really just loss aversion in disguise
    • How SMS drives product adoption in the critical first month
    • Using text to give subscribers control: skip, swap, pause
    • Why SMS recipients show higher LTV even with an initial churn bump
    • Tools worth testing: Attentive, Klaviyo, Blueream, Recharge Concierge, and Skio
    • What to remove from your SMS flows (and where to send people instead)
    Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com
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    12 分
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