『Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue』のカバーアート

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

著者： Subscription Doc
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概要

 Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!Patterns in the Cloud マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Why Subscibers Stay

    Why Subscibers Stay
    2026/02/24
    Why Subscibers Stay
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    15 分
  • From Trial to Subscription: What Works (And What Doesn't) - A Conversation with Jose Vigo

    From Trial to Subscription: What Works (And What Doesn't) - A Conversation with Jose Vigo
    2026/02/16
    Free trials are everywhere in DTC, but most brands struggle with what matters most: turning trials into full-price buyers and subscribers. In this episode of Subscription Prescription, I’m joined by Jose Vigo, founder of Healthy Metal, a magnesium sleep brand built around sachets and a “try it first” acquisition strategy.

    We unpack how a shipping-only trial can work, what drives conversion after the sample arrives, and the practical systems that bring customers back. We cover:
    • How Healthy Metal uses a shipping-only trial to acquire new customers
    • What actually influences trial-to-full conversion (product experience, price, and expectations)
    • The post-trial follow-up stack: inserts, email flows, retargeting, and flash offers
    • Testing direct mail with Paperrun, including a “personal letter” vs discount mailer experiment
    • Offer page experimentation in Replo, choice reduction, and AOV tradeoffs with multi-box subscriptions
    • Why sometimes breaking “best practices” is exactly what makes a model work
    Connect with Jose here: https://www.linkedin.com/in/josevigocasais/

    Subscribe to our weekly newsletter and never miss a dose: https://newsletter.thesubscriptiondoc.com
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    29 分
  • The First Subscription Fixes I’d Make If I Only Had a Few Days

    The First Subscription Fixes I’d Make If I Only Had a Few Days
    2026/02/10
    If I only had a couple of days to improve a subscription program, this is exactly where I would start.

    In this episode of Subscription Prescription, I walk through a mini subscription workshop focused on fast, high-impact fixes. These are practical changes you can make quickly to increase subscription opt-in, reduce churn, and improve retention without rebuilding your entire stack. We cover:
    • Why defaulting to subscribe and save matters and how small design changes drive uptake
    • How to upsell subscriptions in the cart when customers choose one-time purchase
    • Turning billing reminder emails into value reminders instead of charge notices
    • What to fix first inside your cancellation flow to improve save rates
    • When aggressive discounts actually make sense for retention
    • How a simple splash screen or founder video can reduce cancellations
    • Building an onboarding sequence that reinforces value and sets expectations
    • Longer-term offer tests like bulk subscriptions, starter kits, and gifts
    This episode is built for operators who want results quickly and need a clear order of operations for improving subscriptions. New episodes of Subscription Prescription drop every Tuesday. Subscribe to stay notified.

    Get our weekly newsletter in your inbox: https://newsletter.thesubscriptiondoc.com
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    11 分
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