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Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

著者： Subscription Doc
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 Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!Patterns in the Cloud マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Retention Strategy, Not Just Tactics: What Most Subscription Brands Get Wrong

    Retention Strategy, Not Just Tactics: What Most Subscription Brands Get Wrong
    2025/10/14
    Most DTC brands treat retention like it’s just about sending emails or building flows. But if you’re not approaching retention with a real strategy, you’re leaving serious money on the table.

    In this episode of Subscription Prescription, we hear directly from one of the best retention pros in the game: Sonja Grasser from Wellbel. She shares how to connect your data, improve your segmentation, and build habits that lead to long-term retention.

    You’ll learn:

    ✅ Why most brands hire operators when what they really need is strategy
    ✅ How to fix generic messaging by segmenting into 3 key groups
    ✅ Why relying on one big subscription discount upfront can hurt your cohorts
    ✅ What metrics to actually track (like time-to-second purchase)
    ✅ How to use post-purchase and cancel flows to inform future strategy
    ✅ When and how to use email, blog content, and even SMS for subscription experience

    This episode will help you think more holistically about retention and subscription performance beyond just your next campaign.

    📩 Subscribe to the Subscription Prescription newsletter: https://newsletter.thesubscriptiondoc.com

    #subscriptions #ecommerce #dtc #retentionmarketing #emailmarketing #dtcstrategy
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    26 分
  • Avoid BFCM Subscription Churn: What Most Brands Miss

    Avoid BFCM Subscription Churn: What Most Brands Miss
    2025/10/07
    Black Friday Cyber Monday can be a goldmine for subscription brands - or a churn nightmare.

    In this episode of Subscription Prescription, we walk through exactly how to structure your BFCM strategy so you don’t sacrifice margin or long-term LTV. Most brands treat this like a cash grab. I’ll show you how to approach it more strategically.

    Here’s what we cover:

    How to prevent subscribers from canceling to chase your BFCM offer

    What to include in your onboarding and billing reminder emails

    Why discounted subscribers churn - and what to do about it

    If you run a subscription brand and want to make Q4 your strongest quarter yet, this episode is for you.

    📬 Subscribe to the newsletter for actionable strategies every week:
    👉 https://newsletter.thesubscriptiondoc.com

    #subscriptions #ecommerce #BFCM #retention #dtc #blackfriday #cybermonday
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    12 分
  • Why Your Customers Really Buy Subscriptions

    Why Your Customers Really Buy Subscriptions
    2025/09/30
    Most subscription brands are solving the wrong problem. They build marketing around surface-level reasons, but never dig deep enough to uncover what actually drives purchase and repeat behavior.

    In this episode, we hear directly from the master of behavioral marketing with Sarah Levinger. She breaks down three marketing lessons that have changed how you should think about acquisition and retention strategy:
    1. Why you should stop testing “angles” and start testing behaviors
    2. How customer observation reveals the truth behind usage and churn
    3. And why retention depends more on prompts than products
    If you're trying to lower CAC or improve LTV, this is the episode that will help you flip the script.

    📬 Subscribe to my weekly newsletter for retention strategy and actionable insights:

    👉 https://newsletter.thesubscriptiondoc.com

    👉 Follow Sarah Levinger and learn more about Tether: https://tetherinsights.io/ https://www.linkedin.com/in/sarahlevinger/
    #subscriptions #ecommerce #retention #dtc #customerbehavior #lifecyclemarketing
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    37 分
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