The answer is… it depends.

A lot of subscription box founders jump into influencer marketing expecting instant sales.

But the reality is a little different.

In today’s episode, I break down when influencer marketing works, when it doesn’t, and what your expectations should really be before you start sending out free boxes.

If you’re thinking about using influencers to grow your subscription box, this episode will help you avoid some expensive mistakes.

On today’s episode, I break down active vs passive churn — and why misunderstanding the difference can quietly destroy your subscription business.

We’ll look at what active churn really tells you, what passive churn is hiding, and how reading the wrong data can lead to bad decisions around pricing, ads, and growth.

If you run a subscription box (or are thinking about starting one), this episode will help you understand what’s actually causing customers to leave — and what to do about it.

10 Things I Wish I Knew About Subscription Boxes 10 Years Ago

On today’s episode of Subscription Box Answers, I’m sharing 10 things I genuinely wish I knew when we first started BusterBox over a decade ago.

These are the lessons that would have saved me years of trial and error, and a serious amount of money, across:

• Marketing
• Operations
• Margin
• Retention
• Scaling decisions
• What actually matters (and what really doesn’t)

Whether you’re:

– Just thinking about starting a subscription box
– In the early days and feeling overwhelmed
– Or already running one and trying to fix leaks

This episode will help you avoid expensive mistakes and focus on what truly moves the needle.

In this episode, I break down 10 common mistakes subscription box owners are making with their Meta ads in 2026.

These are the exact mistakes I still see every single week inside ad accounts — and most people don’t even realise they’re doing them.

If your ads feel:

• More expensive than they should be
• Inconsistent
• Or just… stuck

there’s a good chance one (or more) of these is the reason.

Take a listen and see if you’re making any of these mistakes.

If you are — fix them immediately.

It can make a huge difference to performance.

When running ads, should you use exclusions?

Maybe

Maybe not.

Listen to this episode to hear why!

Getting traffic but not enough subscribers?

In this episode, I walk you through 10 conversion killers that are holding subscription box websites back , and I show you how to fix each one.

These are the exact issues I’ve seen across lots of subscription box websites, including brands doing 5, 6, and 7 figures.

If you’re running ads, launching soon, or trying to improve sign-ups without rebuilding your entire site, this episode is a must-listen.

On today’s episode, I don’t hold anything back.

I break down what real subscription box growth looks like for the majority of businesses, not the highlight-reel version you usually hear about.

We talk about why it’s critical to put your foot down and make the most of demand when it’s there…

And why, when demand inevitably slows, it’s often smarter to hold back, protect cash, and focus on maintaining instead of forcing growth.

If you run (or want to run) a subscription box, this episode will change how you think about growth, timing, and sustainability.

on today’s episode, I explain why your 3-month plan might actually be costing you money.

This is extremely common with subscription boxes.

It happened to us in BusterBox, and I’ve seen it happen in a crazy number of other boxes over the years.

The scary part?

Most subscription box owners don’t even realise it’s happening.

If you’re offering a 3-month plan (or thinking about one), this episode could instantly improve your retention and increase your profits without changing your ads or getting more subscribers.

Take a listen. It could save you money immediately.