Dr. Angela Marick shares how her path shifted from running a practice and raising a young family into leadership coaching—and then into an unexpected calling to bring chiropractic to Kenya. She walks through how relationships on the ground (and a reunion reconnection with Dr. Kyle Troyer) turned a “someday” mission idea into boots-on-the-ground service, including a first trip where the team delivered thousands of visits in just days. The conversation goes deeper than travel stories: Angela names fear and “us vs. them” division as major subluxations in the profession, and makes a case for maturity, collaboration, and having the hard conversations with integrity. She closes with a practical vision for sustainability in Kenya (training locals, potential school pathways) and clear ways for chiropractors to get involved.

Dr. Mark Romano lays out what he believes makes chiropractic relevant to the modern public: a clear identity, a consistent message, and communication that stays congruent with what chiropractors can be absolutely certain about. He contrasts a non-therapeutic chiropractic (NTC) model focused on locating and correcting vertebral subluxation for fuller expression of life with the common symptom-outcome framing that can unintentionally turn chiropractic into just another therapy. The conversation moves from chiropractic history and philosophy into practical realities: how to talk to pain-driven people without making promises, how to build an “oversubscribed” practice through congruence and reputation, and what an “unsubluxated profession” would look like if chiropractors aligned around identity and message.

Dr. Joe Borio shares how chiropractic changed his life early on, then walks through how he built a famously high-volume practice by pairing a crystal-clear mission with simple communication and airtight operational efficiency. He explains the mindset shift from addressing the problems people come in with to leading people toward lifetime wellness care, and why retention (staying relevant when people feel good) is the real superpower. Dr. Joe also gives his “30-second drill” for explaining chiropractic so the average person instantly gets it, plus practical guidance on coaching, humility, and making every conversation “chiropractic” without getting weird about it.