Why waiting for 4 years made my interior designers story | Episode 33

In this episode of the Studio Little Bold podcast, Sammy Masinde shares the early moments that shaped him, including the practical side of learning on site, the pressure of his first job, and how those experiences pushed him to start his own practice. What starts as a story about design quickly becomes a deeper look at discipline, mentorship, and what it really takes to survive and grow in Kenya’s creative industry.

The conversation also gets into the realities of working in interiors beyond the drawings and concepts, from managing clients and teams to handling scope, collaboration, pricing, and the balance between creativity and business. Sami opens up about the importance of knowing your craft, staying current, building trusted partnerships, and creating strong client relationships that lead to repeat work and referrals. It’s a grounded, practical episode for designers and creatives who want to understand not just the inspiration behind the work, but the systems and resilience that keep a business moving.

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