Struggling to reach your ideal customers? Well, Kirsty can help you!

Todays episode covers how to develop your go-to-market strategy for business owners.

Kirsty Jagielko from ThrivePath is an expert in marketing strategy and she covers four practical steps to identify your customer and improve your marketing activity.

➡️Customer clarity - Kirsty shares how to define exactly who your ideal customer is, so your whole team is working towards the same target.

➡️Address pain points - find out how to identify what your customers actually need to solve, and make sure your messaging speaks to that.

➡️Locate your audience - how to find where your customers are and focus on the right one or two channels, rather than spreading yourself too thin.

➡️Motivate to act - how to create urgency and build enough trust that your ideal customer chooses you over everyone else.

You can watch the episode on our website, link below, and then take our quiz where you'll get bespoke advice from Kirsty with implementable advice for you in your business.

Take our quiz here

Our podcast has been designed to bring you interesting and valuable conversations with experts who provide a wide range of services that you might need in your business. I want to spend time chatting to these experts because, honestly, during my 30 years in procurement, I really have not spend enough time valuing the expertise I've been surrounded by within our supply chain.

It's not just a conversation however. We've taken our chat a huge step further by creating a quiz that matches our chat which you can take and get a bespoke report for you with advice from our guest that you can implement immediately.

So, this podcast will give you a glimpse of their brilliance but with the hope that if our conversation gives you some insight into their expertise that you get in touch with our guest, seek out their support and resolve any issues you have in your business.

We're using our C-A-L-M acronym as the podcast is going to cover everything from sales & marketing, IT, professional services, property & FM, net zero, utilities, business support and HR so we'll have a wide variety of guests and topics to come.