『Street Pricing with Marcos Rivera』のカバーアート

Street Pricing with Marcos Rivera

Street Pricing with Marcos Rivera

著者： Marcos Rivera
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You’re listening to the Street Pricing podcast - The only show where proven SaaS leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Enjoy, subscribe, and tell a friend. Now, let’s break it down with your host and sought-after slayer of bad pricing, Marcos Rivera.Copyright 2023 All rights reserved. 016323 マネジメント・リーダーシップ リーダーシップ 政治・政府 経済学
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  • AI Pricing: New Costs, Old Rules

    AI Pricing: New Costs, Old Rules
    2026/09/04
    Every SaaS company is racing to build with AI. Almost none of them have touched their pricing to match it. This episode pulls together the founders, operators, and pricing experts actually living through that gap — pricing tokens nobody's agreed a value for, replacing seats with performance-based revenue, and figuring out whether AI is making things cheaper or just more confusing. Along the way: a real story about an AI sales call that cost a company a customer, and an AI founder's honest answer to whether any of this replaces human judgment. These are the pricing lessons AI is forcing right now, whether you're ready for them or not. TAKEAWAYS AI can find pricing value you were too scared to test yourself. (George Boretos)If you're pivoting your business to build around AI, your pricing has to pivot with it. (Marcos Rivera)Nobody's agreed on what a token is actually worth — and your customers already know it. (Bill Wilson)Cutting a human for AI can look like savings and still cost you the customer. (Stephen Steers)AI costs are high today. Like every computing technology before it, they'll come down. (Cameron Barragan)If your revenue depends on seats, AI is already coming for that model. (Chris Brisson)Outcome-based pricing means getting paid for the result — not just for access. (Karan Sood)Every seismic shift threatens existing business models. SaaS will survive this one too. (Rob Walling)AI can recommend the price. A person still has to decide it. (George Boretos) The Street Pricing Podcast Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guesswork out of pricing RESOURCES:George Boretos LinkedIn: https://gr.linkedin.com/in/georgeboretosEvan Munsing LinkedIn: https://www.linkedin.com/in/evan-munsing/Bill Wilson LinkedIn: https://www.linkedin.com/in/wdrwilson/Stephen Steers LinkedIn: https://www.linkedin.com/in/stephen-steers/Cameron Barragan LinkedIn: https://www.linkedin.com/in/cameronbarraganChris Brisson LinkedIn: https://www.linkedin.com/in/chrisbrissonKaran Sood LinkedIn: https://www.linkedin.com/in/soodkaran/Rob Walling LinkedIn: https://www.linkedin.com/in/robwalling/Marcos Rivera LinkedIn https://www.linkedin.com/in/marcoslrivera/Pricing I/O https://www.pricingio.com/Street Pricing Book: https://a.co/d/hlMzaM3Want more information?: info@pricingio.com Chapters (00:00:00) - Intro(00:00:55) - George Boretos on The Company That Doubled Its Revenue Overnight: letting AI find the price you were too scared to charge(00:03:06) - Marcos Rivera on Change Your Business, Change Your Price: why an AI pivot means a pricing pivot too(00:06:10) - Bill Wilson on What Does a Token Even Cost?: pricing something whose cost changes every time you use it(00:07:32) - Stephen Steers on Dirty Revenue: the trust cost of replacing a person with AI(00:13:19) - Cameron Barragan on Is AI Making Things More or Less Expensive?: reading the signals before the pricing shift arrives(00:15:12) - Chris Brisson on Your Seats Are About to Become Worthless: what happens to seat-based revenue as AI eats the conversation(00:18:59) - Karan Sood on Outcome-Based Pricing, Explained: getting paid for the result, not just access(00:22:15) - Rob Walling on SaaS Isn't Dying. It's Changing.: why every seismic shift threatens the old model without ending it(00:25:38) - George Boretos on AI Can Price It. It Can't Decide It.: why the driver still matters more than the car(00:28:03) - Outro
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    28 分
  • How Charlie AI Priced Its Way to $5.5M a Month

    How Charlie AI Priced Its Way to $5.5M a Month
    2026/08/20

    Iggy Odighizuwa, founder of Charlie AI, built an AI-powered sales tool that's now producing $5.5 million a month in cash collected — but getting the pricing right took some real adjustments along the way.

    Marcos and Iggy trace how an early flat $2,000/month fee didn't account for usage costs, and how that shaped Charlie AI's move to a performance-based model, where clients cover their own usage and hand over a small percentage of the upside the product creates for them. They also get into where Iggy's confidence around pricing and negotiation comes from — being born in Ohio, sent to live in Nigeria as a kid, and learning early that boundaries have to be set and held.

    A real look at how a growing AI company rebuilt its pricing model around the value it actually delivers.

    TAKEAWAYS

    • If your costs scale with usage, a flat fee will eventually eat your margin. Price the variable cost, not just the value.
    • Performance-based pricing only works once you've built enough trust for a customer to believe in the outcome.
    • Real conviction means you don't defend your price — you just point at the results.
    • As clients scale with you, the pricing has to scale too, or the incentives fall out of alignment.
    • Get in the right room, get the right information, and don't waste your suffering.
    • The confidence to hold a boundary in business often traces back to the first time you learned to hold one at all.

    RESOURCES:
    Iggy Odighizuwa LinkedIn: https://www.linkedin.com/in/iggy-odighizuwa/
    Charlie AI.io: https://www.charlieai.io/
    Marcos Rivera LinkedIn https://www.linkedin.com/in/marcoslrivera/
    Pricing I/O https://www.pricingio.com/
    Street Pricing Book: https://a.co/d/hlMzaM3
    Want more information?: info@pricingio.com

    The Street Pricing Podcast

    Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guesswork out of pricing

    Chapters
    • (00:00:00) - Intro
    • (00:01:31) - His Upbringing: From Ohio to Nigeria and Back
    • (00:04:52) - The Boundary-Setting Lesson That Shaped How He Negotiates
    • (00:08:57) - From Personal Trainer to Founder: Learning to Sell
    • (00:10:55) - Why He Built Charlie AI (and the SDR Problem It Solved)
    • (00:16:19) - The Pricing Mistake: Betting on a Flat $2K/Month Fee
    • (00:18:03) - The Wake-Up Call: When Usage Costs Ate the Margin
    • (00:20:57) - The Fix: Moving to Performance-Based Pricing
    • (00:21:54) - Aligning Incentives as Clients Scale
    • (00:29:07) - The Competitor Question: Why He Never Has to Defend His Price
    • (00:33:52) - The Biggest Lesson: Knowledge, Proximity, and Not Wasting Your Suffering
    • (00:35:27) - Where Charlie AI Goes From Here
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    37 分
  • The Only 8 Pricing Rules You Need | The Best Of Season 1

    The Only 8 Pricing Rules You Need | The Best Of Season 1
    2026/08/06

    Most founders don't have a pricing problem, they have a confidence problem. Marcos Rivera brings together the sharpest pricing lessons from founders, operators, investors, and pricing experts. Together, they tackle two of the biggest challenges in pricing: how to know your value and actually charge for it, and how to hold that price once a buyer pushes back.

    Consider this your cheat sheet for pricing with confidence.

    TAKEAWAYS

    • Never justify or apologize for your price. The price is the price. (PJ Jackson)
    • You don't have to feel ready to raise your price for it to work. (Rob Walling)
    • Know your total economic value before you set what you'll actually charge. (Karan Sood)
    • Spend most of your time on packaging, not the price number itself. (Peter Cohen)
    • Good friction in your entry tier pushes customers to upgrade when they're ready. (Bill Wilson)
    • Price variability trains buyers to keep squeezing. Consistency builds trust instead. (Michael Shields)
    • Brand does the emotional convincing before pricing ever gets discussed. (Kevan Lee & Shannon Deep)
    • If you want the truth from customers, change your price and listen. (Evan Munsing)

    RESOURCES:
    Paul “PJ” Jackson LinkedIn: https://www.linkedin.com/in/pjsayswedontridekangaroos/
    Rob Walling LinkedIn: https://www.linkedin.com/in/robwalling/
    Karan Sood LinkedIn: https://www.linkedin.com/in/soodkaran/
    Peter Cohen LinkedIn: https://www.linkedin.com/in/peter-cohen-8a8b4859/
    Bill Wilson LinkedIn: https://www.linkedin.com/in/wdrwilson/
    Michael Shields LinkedIn:https://www.linkedin.com/in/shieldsmichaeld/
    Shannon Deep LinkedIn: https://www.linkedin.com/in/shannon-deep-34997983/
    Kevan Lee LinkedIn: https://www.linkedin.com/in/kevanlee/
    Evan Munsing LinkedIn: https://www.linkedin.com/in/evan-munsing/
    Marcos Rivera LinkedIn https://www.linkedin.com/in/marcoslrivera/
    Pricing I/O https://www.pricingio.com/
    Street Pricing Book: https://a.co/d/hlMzaM3
    Want more information?: info@pricingio.com

    The Street Pricing Podcast
    Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 400 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guesswork out of pricing.

    Chapters
    • (00:00:00) - Intro
    • (00:00:44) - Paul "PJ" Jackson on The $500 to $5,000 Price Hike: having the courage to charge what you're worth
    • (00:07:51) - Rob Walling on The Fear of the Price Increase: moving before you feel ready
    • (00:13:08) - Karan Sood on The $10 Million Question Every Founder Gets Wrong: understanding value creation
    • (00:18:20) - Peter Cohen on Stop Obsessing Over the Number: packaging correctly
    • (00:22:29) - Bill Wilson on The Friction You SHOULD Add to Your Pricing: designing upgrade paths
    • (00:26:15) - Michael Shields on The Wet Towel Theory of Negotiation: why buyers push (and how to stop giving them a reason to)
    • (00:34:37) - Shannon Deep & Kevan Lee on Brand Is the Heart, Pricing Is Just the Excuse: building brand preference
    • (00:37:56) - Evan Munsing on The Fastest Way to Learn What Customers Really Think: using pricing as market feedback
    • (00:42:03) - Outro
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    42 分
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