Join Tanya Smith for a fresh, practical look at how midlife entrepreneurs, service providers, and coaches can confidently sell on livestream—even if you don’t have a polished studio or haven’t memorized a script.

In this episode, Tanya explores why trust-building always beats “performing,” how creating offer-based content (using her BOSS Formula) gives structure to your video marketing, and why asking for the sale can be as simple as inviting someone to coffee.

With relatable stories, tips for using affiliate offers when you don’t have your own product yet, and tactical strategies like her “Hook, Help, Hint” framework, Tanya makes authentic selling on video feel possible—and maybe even fun.

(00:00) Introduction to Authentic Selling

(05:06) Building Trust in Live Streaming

(15:22) Leading with Value in Content Creation

(26:50) Overcoming the Awkwardness of Asking for Sales

(29:28) Overcoming Sales Fear

(31:40) Reframing the Sales Conversation

(35:40) The Three-Part Selling Process

(41:26) Creating Multiple Revenue Streams

(48:39) Selling Without a Large Following

(54:02) Key Takeaways and Final Thoughts

live streaming, authenticity, selling, trust, content creation, value, marketing, engagement, business strategies, online selling

========== 🌺👩🏾‍🏫 CONNECT WITH ME 👩🏾‍🏫🌺==========

🎯We offer service businesses who want to go deeper with tutorials, co-working, and strategy building sessions. Find out more about me at my website: https://streamlikeaboss.tv

🚀 Follow us on your favorite socials: https://streamlikeaboss.tv/links

🧩 Get clear on your livestream personality: https://streamlikeaboss.tv/quiz

In this episode, Tanya Smith reveals how chasing perfection in your videos is actually hurting your business growth—and what to do differently so you can attract loyal fans and clients with authentic content.

Tanya asks the big question: Is your need to look flawless on camera actually holding your business back? If you’ve ever delayed going live because something—your hair, your lighting, your confidence—wasn’t “just right,” you’ll want to grab your favorite drink and sit with us for this one.

Chapters

(00:00) The Perfection Trap: An Introduction

(00:12) Authenticity Advantage: Embracing Imperfection

(05:59) Momentum vs. Perfectionism: The First Key Point

(17:21) Relatability: Your Flaws Make You Human

(27:01) Message Over Makeup: The Final Key Point

Keywords

authenticity, personal branding, perfectionism, content creation, video marketing, entrepreneurship, personal growth, live streaming, relatable content, messaging

Keywords

authenticity, personal branding, perfectionism, content creation, video marketing, entrepreneurship, personal growth, live streaming, relatable content, messaging

authenticity, personal branding, perfectionism, content creation, video marketing, entrepreneurship, personal growth, live streaming, relatable content, messaging

🎯We offer service businesses who want to go deeper with tutorials, co-working, and strategy building sessions. Find out more about me at my website: https://streamlikeaboss.tv

🚀 Follow us on your favorite socials: https://streamlikeaboss.tv/links

🧩 Get clear on your livestream personality: https://streamlikeaboss.tv/quiz

In this episode of Stream Like a Boss TV, we explore the world of AI tools and their impact on livestreaming productivity.

Join us as Tanya Smith dives into practical ways to maximize your livestream content using AI, highlighting essential strategies such as finding the best moments and automating your content flow.

This episode is perfect for content creators and entrepreneurs seeking to optimize their digital presence while saving time. Tune in for actionable tips and engaging discussions that will transform your approach to livestreaming.