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Strategy Sessions with Jessica Mae

Strategy Sessions with Jessica Mae

著者： Jessica Mae Obioha
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概要

Strategy Sessions with Jessica Mae is a marketing and business podcast for Christian entrepreneurs and purpose-driven founders.

Hosted by Jessica Mae Obioha, founder of Jessica Mae Marketing, marketing strategist, speaker, and published author, each episode explores the psychology behind why people buy, covering consumer insights, digital marketing strategy, content marketing, and brand building.

If you are a small business owner or entrepreneur who has tried everything and still feels like your marketing is not landing, this podcast was made for you. We go beyond the tactics and get into the real human forces driving every purchasing decision.

Jessica Mae brings together over a decade of business experience, a Masters in Marketing, and a passion for helping purpose-driven founders grow with clarity and integrity. She is the author of Lunch Date With Jesus, a Christian faith book, and co-author of Is Your Book Ready?, a step-by-step business guide to writing, publishing, and marketing your book.

Expect solo episodes, expert interviews, and honest conversations about building a purposeful brand that actually converts.

New episodes every Monday.

Christian Entrepreneurs Marketing Network

Join the CEM Network Marketing Lounge, a community built for Christian entrepreneurs and purpose-driven founders who want to grow with clarity, strategy, and integrity:

www.skool.com/cemnetwork

Want to work with Jessica Mae directly www.jessicamaemarketing.com

Connect with Jessica Mae:

📸 Instagram: www.instagram.com/jessicamaeobioha

👥 Facebook: www.facebook.com/jessicamaeobioha.personal

💼 LinkedIn: www.linkedin.com/in/marianobioha

▶️ YouTube: www.youtube.com/@jessicamaeobioha

2026 Jessica Mae Obioha マーケティング マーケティング・セールス 経済学
エピソード
  • The Power of Honest Emotional Marketing

    The Power of Honest Emotional Marketing
    2026/03/10

    Why do some marketing campaigns move people to tears while others feel hollow and manipulative? The answer is not about budget or production quality. It is about emotional truth.

    In this episode of Strategy Sessions with Jessica Mae, a marketing and business podcast for Christian entrepreneurs and purpose-driven founders, we explore the role of emotion in every purchasing decision and why honest emotional marketing is not a tactic. It is the whole game.

    Most marketers know that emotion matters. But few understand how it actually works in the brain, or how to use it with integrity. This episode draws on consumer psychology and neuroscience to explain why people make decisions emotionally and justify them logically, and what that means for how you show up in your marketing.

    Emotion Is Not a Marketing Tactic. It is the Whole Game.

    What you will learn in this episode:

    • The difference between emotional manipulation and emotional resonance
    • How the brain processes decisions emotionally before logical justification kicks in
    • The four emotional states your audience carries into every buying decision: transformation, fear, hope, and safety
    • Why authenticity in marketing creates more trust than polished perfection
    • How to start your content from what your audience is feeling, not just what you want to say

    Key Takeaways:

    • People make decisions emotionally and justify them logically
    • Authentic emotional marketing builds trust and long-term relationships
    • Manipulation erodes trust; resonance creates genuine connection
    • The goal is not to be more emotional. The goal is to be more true
    • Share your real experiences to create safety and build lasting connection

    Connect and Continue the Conversation:

    Join the CEM Network Marketing Lounge, a community built for Christian entrepreneurs and purpose-driven founders ready to grow with clarity, strategy, and integrity: www.skool.com/cemnetwork

    Want to work with Jessica Mae directly? www.jessicamaemarketing.com

    Connect with Jessica Mae:

    📸 Instagram: www.instagram.com/jessicamaeobioha

    👥 Facebook: www.facebook.com/jessicamaeobioha.personal

    💼 LinkedIn: www.linkedin.com/in/marianobioha

    ▶️ YouTube: www.youtube.com/@jessicamaeobioha
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