In this episode, I'm joined by two people who see that gap every day with our clients at Accelity: Steph Gambino, our Account Director who manages complexity and keeps strategy moving, and Kelley Rogers, our Senior Copywriter who translates that strategy into messaging people actually respond to.

We talk about why a strategy that feels solid in one meeting can unravel the moment more stakeholders get involved, how to spot a brand strategy that's built on copying competitors instead of finding its own voice, and why "surprise feedback" late in a project usually means someone was left out of the room too long.

Tune in if your strategy looks great on paper but keeps falling apart in execution, and you want to know how to fix that.

✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com

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