Train Your Brain to Play Offense

Elite performance doesn’t come from motivation: it comes from training. Rich Horwath sits down with Dr. Jason Selk, one of the world’s leading performance coaches, to explore how mental toughness is built, practiced, and sustained under pressure.

Drawing from Selk’s work with championship teams and senior executives, the conversation reframes performance as a discipline rooted in high standards, preparation, and self-image. From his Midwest upbringing to his early test with the St. Louis Cardinals, Selk shares how readiness, not reassurance, separates top performers.

The discussion delivers practical tools leaders can apply immediately, including identity statements, process goals, visualization, and the power of starting each day on offense. The takeaway is clear: when the mind is trained intentionally, strategy and execution follow.

“They say phase one of performance is you must have high standards.”

“I’ll tell you what mental toughness is not. It’s not a pep talk.”

“And I would tell you on a daily basis or at least three or four days a week, a person needs to be doing something called mental workouts and success logs.”

“A person will not outperform nor will they underperform their self image for long.”

“If I get my most important activity done early, my brain knows it’s on offense.”

“The process mentality is the single most effective way for people to control results.”

“If you’re not using visualization on a regular basis, in the business world or in the sports world, there’s no possible way you can be operating at your potential.”

“Overloading channel capacity is the biggest mistake being made in business and in sport. And the magic numbers are 3 and 1. 3 and 1.”

Sun Tzu the Chinese general and philosopher who had the writings which became the book The Art of War said being unconquerable lies within yourself. As you think about your business, your work, your occupation, are you allowing things to conquer you throughout the day: the small things, the little challenges and issues that pop up, or are you using mental toughness to overcome them?

I’d encourage all of us to think about, at least for a few minutes each day, are we being the best versions of ourselves?

Meaning, are we using mental toughness to overcome the negative, to overcome the challenges, to overcome the problems, and really focus on the solutions, the progress, and what’s going to take us to our goals?

Connect with Dr. Jason Selk:

Website: https://www.jasonselk.com/

Instagram: @drjasonselk

Jason Selk on LinkedIn: https://www.linkedin.com/in/dr-jason-selk/

Books by Jason Selk: https://www.jasonselk.com/books

🌐 Strategic Thinking Institute Website 👤 Rich Horwath on LinkedIn 🎥 Rich Horwath on YouTube 🐦 Rich Horwath on X 📸 Rich Horwath on Instagram 📘 STRATEGIC Book 🧠 Strategic Fitness System 📬 Free Strategic Thinker Newsletter 🧪 Strategic Quotient (SQ) Assessment 🎧 Listen on Apple Podcasts 🎧 Listen on Spotify

As the year comes to a close, Rich Horwath reflects on lessons learned from working with dozens of organizations and thousands of leaders in 2025. He re-centers the true meaning of strategic: possessing insight that leads to advantage. Rich states that strategy begins with curiosity, an explorer’s mindset focused on learning, reflection, and deliberate choice.

Rich walks listeners through a practical year-in-review framework, balancing achievements with an honest assessment of what didn’t work. From identifying top learnings and priorities to establishing a rallying cry for the year ahead, the goal is clear: turn reflection into actionable insight.

The episode culminates with ten practical ways leaders can sharpen their strategic edge, from managing energy to maximize time to improving decision-making, meetings, and planning. The message is simple but powerful: new growth comes from new thinking, and strategy is a discipline that must be practiced.

“In the dictionary, strategic is defined as ‘of or relating to strategy,’ which is not really too helpful, so in my research, the way I’ve defined strategic is possessing insight that leads to advantage.”

“I define insight as a learning that leads to new value.”

“When we think about competition in the market, we want to think about how they are shaping the perception of value.”

“Research by McKinsey shows that the number one driver of revenue growth is the reallocation of resources throughout the year from underperforming areas to ones with greater performance.”

“Leadership can be defined as setting direction and serving others to achieve goals.”

“What does practice for you look like?”

The Winsight for this episode borrows inspiration from Dr. Seuss, reframed through a strategic lens. Most leaders don’t dislike strategy. They avoid it because it feels slow, abstract, and disconnected from the adrenaline of daily execution. Tactics feel productive and thinking feels optional.

But advantage is created by leaders who choose otherwise. While others stay trapped in reaction mode, checking phones, chasing urgency, and fighting fires, strategic leaders deliberately carve out time to think. They step back, question assumptions, and align resources toward what truly moves the business forward.

Strategic thinking isn’t about avoiding action. It’s about elevating it. When leaders schedule time to think, they stop reacting and start leading. That discipline, choosing insight over impulse, is what separates activity from progress.

🌐 Strategic Thinking Institute Website 👤 Rich Horwath on LinkedIn 🎥 Rich Horwath on YouTube 🐦 Rich Horwath on X 📸 Rich Horwath on Instagram 📘 STRATEGIC Book 🧠 Strategic Fitness System 📬 Free Strategic Thinker Newsletter 🧪 Strategic Quotient (SQ) Assessment 🎧 Listen on Apple Podcasts 🎧 Listen on Spotify

Nature has spent billions of years perfecting strategy, and those lessons can help leaders think more clearly about innovation. Rich Horwath sits down with Ines Garcia, author of Nature’s Blueprint for Business, in this episode of Strategic Minds Podcast to explore how ecosystem principles can strengthen the way organizations work and grow.

She shows why leaders must stay attuned and responsive to their environment, just as ecosystems do when they face tension and change. Ideas like ecotones and “bending without breaking” highlight how the space between teams can spark the most innovation.

Listeners gain a new lens for strategy and instead of adding complexity, tap into natural patterns that have been refined over billions of years. The result is smarter innovation, stronger collaboration, and environments where people and ideas can truly flourish.

🔑 Key Quotes:

“Biomimicry is, Jenin-Bernion says, innovation inspired by nature.”

“The opportunity for where things meet is an opportunity, a space to create, to collect materials and exchange nutrients.”

“We often use value stream mapping to look at within the organizational boundaries, ideally across your value chain, how can you reduce waste of time, right?”

“If after an injury or stress, then have the ability to learn from that into what you’re becoming rather than going back. Even staying still is going backwards.”

“I think that we should quiet our cleverness and observe the natural patterns that govern us.”

“I would encourage leaders to breathe in and look outside.”

“We are in this time of moving from competitive advantage to collaborative advantage.”

“Ninety percent of the materials that we use in our products are wasted. Imagine if you keep them within your value chain or don’t even put them there to start. What a savings of energy, transport, effort, materials cost.”

🏆 Winsight:

Ralph Waldo Emerson wrote, “Nature has made up her mind that what cannot defend itself shall not be defended.” It’s a powerful reminder for leaders: advantage isn’t something we claim, it's something we build. Organizations thrive when they invest in capabilities that genuinely strengthen their position.

As you assess your business, ask whether you’re developing the skills, knowledge, and systems that create a defensible moat. Are you sharpening differentiation or simply maintaining activity? Strategic advantage requires intention, not inertia.

If we’re not actively creating the capabilities that separate us from the competition, we limit our ability to shape the position we want in the market. The question for leaders becomes simple: Are we building what we need to defend, and deserve, our future advantage?

🔗 Links:

Connect with Ines Garcia:

Ines Garcia's website

Nature’s Blueprint for Business (Book)

Ines Garcia on LinkedIn

🌐 Strategic Thinking Institute Website 👤 Rich Horwath on LinkedIn 🎥 Rich Horwath on YouTube 🐦 Rich Horwath on X 📸 Rich Horwath on Instagram 📘 STRATEGIC Book 🧠 Strategic Fitness System 📬 Free Strategic Thinker Newsletter 🧪 Strategic Quotient (SQ) Assessment 🎧 Listen on Apple Podcasts 🎧 Listen on Spotify