Want to find your voice and stand out in an authentic way in a sea of AI-based content? John (JT) shares his journey, with host Sean Ryan, into copywriting and his role at @Huckberryco , while emphasizing the importance of brand voice and identity. Unlock the secrets of creativity in marketing with our special guest, John Thompson, Huckberry’s talented copywriter.
From his beginnings in freelancing for men's style and grooming to working with renowned brands like BroBible and Men's Health, JT's journey is nothing short of inspiring.
Join us as we explore how he expertly crafts Huckberry's voice, weaving together newsletters, product descriptions, and campaign taglines in a way that aligns commerce with creativity.JT closes with insights for aspiring copywriters, highlighting the need for authenticity and passion in their work (and continue to write in a human way).
Learn why two million men look forward to reading daily content from Rotary Digital: rotarydigital.net
Huckberry has sweet threads (Sean won't stop going on about them): https://huckberry.com/
Connect with JT on LinkedIn: https://www.linkedin.com/in/jmthompson1/
Chapters
00:00 Introduction to Creative Conversations
01:51 Journey into Copywriting
04:18 Responsibilities at Huckberry
07:34 Aligning Brand Voice and Identity
09:19The Role of the Journal in Huckberry's Ecosystem
12:10 Highlighting Successful Campaigns
14:10 Integrating New Brands into Huckberry
16:19 Understanding the Audience
19:49 Defining Success in Copywriting
23:50 The Evolution of SEO and Its Human Element
29:00 Finding Inspiration and the Writing Process
34:02 Navigating Substack and Defining Success
40:08 Advice for Aspiring Writers and the Role of AI
#copywriting #digitalmarketing #branding #authenticity #huckberry #writing #contentcreation