Host Lucien Graves examines Harry Houdini's 1915 Los Angeles suspended straitjacket escape, where 25,000 spectators watched him escape in 127 seconds from 50 feet up. Analyzing the publicity machinery behind the spectacle, Graves reveals how Houdini engineered free outdoor performances into sold-out theater runs, transforming newsreel footage and manufactured challenges into viral marketing decades before the term existed.
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