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Storytelling, Creativity, and Disruptive Branding with Jeff Abracen

Storytelling, Creativity, and Disruptive Branding with Jeff Abracen

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 Welcome to Play for Performance, where creativity and play reshape the workplace. This week, host Jolynn Ledgerwood sits down with Jeff Abracen, a communication and storytelling expert. Jeff has collaborated with leading brands like 3M, PepsiCo Foods, Nivea, Pfizer, Durex, and Mucinex. He views storytelling as essential for building strong business connections, enabling brands and individuals to distinguish themselves through innovative and engaging narratives.

In their conversation, Jeff shares experiences from his career, including how he made expectorant brands like Mucinex memorable and enjoyable, the significance of stories that convey without words, and the impact of embracing risk and authenticity in creating standout campaigns. From exploring the concept of “disruptive DNA” to harnessing everyday inspiration, Jeff offers valuable insights for those aiming to infuse more joy, innovation, and effective storytelling into their work. Prepare for a session filled with practical advice and thoughtful discussion on the role of storytelling in business success.

Chapters:

00:00 - Intro
00:10 - Every Story Matters: Stand Out
04:14 - Making Mucinex Fun
09:46 - "The Power of Storytelling"
12:51 - "Break-dancers Showcase Versatile Spray"
14:48 - "Office Superhero Success Story"
18:49 - Risk and Innovation in Branding
20:29 - "Bold Storytelling: Captivate and Convert"
25:26 - Balancing Presence and Capturing Memories
27:44 - "Creative Mindsets: Embrace Quantity"
31:58 - Disruptive Storytelling for Business Success
34:33 - Be Authentically You in Creativity
37:20 - Outro

Quotes:

"Embrace your story—what seems ordinary to you can inspire others. Let your unique experiences shine and dare to stand out."- Jeff Abracen

"Small acts of play and creativity can transform your workplace. Try something new and watch fun spark meaningful change."- Jolynn Ledgerwood

Key Takeaways:

Everyone Has a Story Worth Telling
Playfulness Fuels Creativity
Disrupt to Connect
Take Creative Risks
Find Your Unique DNA
Inspiration Is Everywhere
Storytelling Drives Results
Be Yourself and Find Your Light

Connect with Jeff Abracen
LinkedIn: https://www.linkedin.com/in/jeffabracen/

Connect with the Host:
LinkedIn: https://www.linkedin.com/in/jolynnledgerwood/
Website: https://elevateyourtalent.co/

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