This week we’re doing a solo episode of Braver New Worlds, where I share some of the foundational aspects of my work with leaders and communicators.

I argue that while animals rely on instinct to survive, humans rely on stories. These stories shape how we understand reality, define identity, and determine how we behave within our communities. Basically, storytelling isn’t just a communication tool—it’s how humans make sense of the world, build trust, and navigate uncertainty.

Storytelling is also embodied. Experiences like anxiety around difficult conversations, people-pleasing, and fear of speaking up–and the way our bodies respond to these situations–show how these reactions are tied to stories we’ve internalized about acceptance, and ultimately survival. What often feels like personal weakness is actually a biological response to stepping outside of those learned narratives.

This is all especially important as we enter a time when shared societal narratives are breaking down. This makes powerful storytelling all the more important for leadership—specifically, the ability to create trust and offer a sense of predictability about the future.

Rather than simply sharing past accomplishments, leaders must articulate a compelling vision of what’s possible and invite others into that story. The question is: What is the story you can telling about the future? And are you brave enough to share it?

Nathan Young is the founder of StoryCulture Consulting, where he helps mission-driven leaders, teams, and entrepreneurs develop clarity, confidence, and influence through storytelling and narrative strategy.

With over a decade of experience in coaching, training, and facilitation, his work focuses on what he calls “Narrative Leadership”—the ability to communicate vision, build trust, and mobilize people through story.

Through his podcast Braver New Worlds, live events like Big Idea Night, and his consulting work, Nathan explores how storytelling shapes identity, leadership, and culture—and how individuals can use their story to create meaningful change in their lives and communities.

• Big Idea Night (live event series mentioned in episode)

Big Idea Night on Instagram