Story Is Power: How Humans Are Wired to Be Led
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Story Is Power: How Humans Are Wired to Be Led
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概要
What separates a leader people would die for from one nobody remembers? According to Peter Rudge, it's not data, credentials, or even charisma. It's story.
Peter spent years in the British diplomatic service watching world leaders command rooms, then a decade making documentaries for international aid organisations and kept noticing the same pattern. The most powerful communicators weren't the most polished. They were the most human.
Now founder of Human Story, Peter helps leaders and organisations unlock the oldest communication technology we have. We explore why storytelling isn't just a soft skill but a neurochemical process hardwired into every human brain, why the political centre keeps losing to the extremes, and how a Bill Murray Instagram reel cuts through AI slop while everything else gets forgotten.
Oh, and there's a smoothie incident.