『Stories, Senses, Sales: Think Blink in Action』のカバーアート

Stories, Senses, Sales: Think Blink in Action

Stories, Senses, Sales: Think Blink in Action

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 Build brand love that survives disruption and blend emotional connection with strategic foresight... so customers choose you in a blink and stay for life.

Award-winning brand strategist Jean-Pierre Lacroix joins host Lisa Urbanski to unpack the Think Blink manifesto—how to create deep, lasting emotional brand connections—then layer in scenario planning, AI, and behavioral science to future-proof CX.

From Amazon & Apple’s “test-and-learn” culture to Sears’ cautionary tale, you’ll get a practical roadmap to win now and stay relevant next.

You’ll learn how to:
  • Trigger instant affinity with story, symbols, and sensory cues (the “blink factor”).
  • Measure emotion and reduce friction across the journey (before churn starts).
  • Design belonging with community experiences that outlast transactions.
  • Use foresight & scenarios to spot signals, separate trends from fads, and adapt fast.
  • Apply behavioral science (choice architecture, “good-better-best”) to drive decisions.
  • Leverage AI thoughtfully (sentiment, avatars) without losing the human.


Explore JP’s work and the ThinkBlink manifesto:
• Website: https://www.sld.com
• LinkedIn: https://www.linkedin.com/in/jeanpierrelacroix/
• Book: ThinkBlink Manifesto (Amazon Kindle): https://www.amazon.com/s?k=ThinkBlink+Manifesto+Jean-Pierre+Lacroix
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