Check out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It’s a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and “is it just me?” moments.

If you keep attracting bargain clients, it’s usually not because you need more leads.

It’s because your pricing model is less than optimal... mostly because your brand signals are a bit muddled, and your website is not doing enough heavy lifting before someone ever speaks to you.

Welcome to another episode of Websites Made Simple with me, Holly Christie.

In this episode, I’m talking about why charging hourly for your web design projects is holding you back — from better clients, better income, and a calmer business.

We get into:

1. Why hourly pricing puts you in a race to the bottom
2. How project pricing builds confidence on both sides
3. Why clients feel cheated when hourly quotes run over
4. How scope creep is easier to manage with project pricing
5. What bundled pricing looks like in practice
6. How to work with freelancers and white labellers without losing money
7. Why the clients who can't afford you aren't your people
8. How to quote higher and still win the work

If you want better clients, fewer arguments over invoices, and more peace of mind about your income, this one's for you.

Come and find out more at https://websitesmadesimple.co.uk or email me at hello@websitesmadesimple.co.uk

00:00 Stop charging hourly — why it hurts your income

01:09 Why everyone has an hourly rate (and why that's the problem)

02:55 What project pricing actually looks like

03:42 How project pricing helps you prioritise your work

04:34 Scope creep and why hourly makes it worse

05:48 Bundled pricing: what goes into a project quote

07:23 Working with freelancers and white labellers

09:44 If they can't afford you, they're not your people

10:31 How project pricing creates better clients

11:43 Sparks Group Mentoring and how to join

Mentioned in this episode:

Websites Made Simple Courses

Join my Sparks Group Mentoring Programme