『Stop Waiting for One Perfect Ad and Start Building a Real Marketing System』のカバーアート

Stop Waiting for One Perfect Ad and Start Building a Real Marketing System

Stop Waiting for One Perfect Ad and Start Building a Real Marketing System

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概要

 I explain what I mean when I say “Mad Men is over.” People think I am talking about the TV show, but I am talking about the old model of advertising that came out of Madison Avenue: big top down pitches, huge budgets, and campaigns pushed through broadcast, radio, print, and billboards. I argue that model is dead, and I point to the Super Bowl in 2026 as proof. Early numbers show a drop in viewership, and a sizable group watches an alternative halftime show instead of the main one, which signals that mass attention no longer moves as a monolith. I also notice that nobody is talking about the commercials, even though Super Bowl ads used to drive culture and dominate conversations the next day. I connect this shift to my own history in video production, when brands paid tens of thousands for one 30 second spot and ran it for years. Now attention is scattered across phones, tablets, streaming, and feeds. My message is simple: stop chasing one magic ad and start reaching people on digital platforms over time, adjusting your message as you learn.
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