David Abel is the founder of Digital Lightbulb, a branding and e-commerce consultancy. But despite his expertise, his podcast wasn’t driving the business results he wanted.

In this candid conversation, I help David understand why more listeners isn't the best goal, how to create clear and compelling offers, and how to leverage value-based fees effectively. We dive deep into practical ways David can position himself clearly, improve his online presence, and turn podcast conversations into meaningful business opportunities.

Game Plan Talking Points:

• Why Listener Numbers Aren’t the Goal

• Leveraging Your Website for Credibility

• Transitioning from Employee to Entrepreneur Mindset

• The Risk of Virtue Signaling in Early Business

• Clarifying and Strengthening Your Brand Messaging

• Moving Beyond Selling Your Time

• Structuring Offers Around Value-Based Fees

12 Reasons to Listen…

• Why “More Downloads” Isn’t the Right Goal.

It’s at 02:00

• Building Real Business Credibility

It’s at 04:00

• Avoiding “Cart Before Horse” Mistakes

It’s at 04:30

• The Reality of Scaling Beyond Your Time

It’s at 05:30

• How to Clearly Define Your Offer

It’s at 06:30

• Why Your Website Matters (A Lot!)

It’s at 09:00

• From Employee to Entrepreneur Mindset

It’s at 13:00

• The Risk of Virtue Signaling in Business

It’s at 14:00

• Clarifying Your Brand Messaging

It’s at 17:00

• Creating Effective Sales Conversations

It’s at 23:00

• Using Your Podcast Strategically

It’s at 26:00

• Implementing Value-Based Fees

It’s at 33:00

Time-stamps:

00:00 The Problem with Podcast Goals

04:00 Building Real Credibility

05:30 Scaling Beyond Selling Your Time

09:00 Website Credibility and Visibility

13:00 Employee to Entrepreneur Mindset Shift

14:00 Risks of Virtue Signaling

17:00 Clarifying Your Brand Message

23:00 Creating Effective Sales Conversations

26:00 Strategic Use of Podcasting

33:00 Implementing Value-Based Fees

Guest Deets:

Find David HERE

David Abel on LinkedIn

Never miss an episode:

Listen on Apple Podcasts

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Here are three ways I can help you with your business:

👀 Watch ‘Get Clients with Your Podcast’ when you join my email list

📖 Read my best-selling book ‘Narrow Podcasting’

🚀 Connect with me on LinkedIn