Stop Training the Market to Undervalue You | Rick Dhillon
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Stop Training the Market to Undervalue You | Rick Dhillon
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If you're dropping your commission just to win a deal, you’re not being competitive, you’re being replaceable.In this video, Rick Dhillon breaks down why discounting your commission destroys your long-term business, how it trains the market to undervalue you, and what top agents do instead to win listings at full value.Learn how to anchor high, build confidence in your presentation, and shift the conversation from price to value.📈 Watch this if you’re tired of racing to the bottom and ready to position yourself as a premium realtor who gets paid what they’re worth.▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬0:00 – Intro1:15 – The Pressure Is Real2:10 – Your For-Sale Sign Is Your Best Marketing3:05 – The Real Problem Isn’t Low Commission4:40 – Horror Story: Agents Listing for Free5:45 – Anchoring High: How to Protect Your Value7:00 – The Gym Analogy: Membership Doesn’t Equal Mastery8:10 – The Danger of Becoming “The Discount Agent”9:05 – How to Respond When a Seller Mentions a Cheaper Agent11:00 – The Classic Negotiation Line12:00 – The Lawyer & Surgeon Analogy13:10 – Frame the Outcome: The Cost of Cheap14:15 – Closing with Authority15:30 – Handling Objections with Poise16:45 – Why You Still Take the Listing (Smartly)