In this episode, Emily and Alix flip the script on "intentional friction". While adding friction is great for qualifying leads on the front end, adding unnecessary content once clients are inside your program only slows them down. They discuss why clients are truly paying for faster transformations rather than just more information, and how you can audit your program using measurable milestones and "just-in-time learning".

Transformation over Information: Why your clients don't actually want you to teach them everything you know (and what they are really paying you for instead).

The Power of Milestones: The exact number of milestones a healthy coaching program should have—and the simple phrase you need to use to measure if your clients are actually succeeding.

The Ultimate Content Filter: How to use your Transformation Statement to put your curriculum through three levels of a "gut check" to instantly spot the fluff in your program.

"Just-in-Time Learning": How to utilize your decades of expertise without overwhelming your clients (and why practicing a little "self-restraint" as a coach is the best thing you can do for them).

• Get a Free Transformation Statement Audit! Wondering if your program has too much fluff or if your milestones are hitting the mark? Click here to send us your current Transformation Statement and we will restructure it for you using our framework for free! You'll walk away with a statement clear enough to use in sales conversations and precise enough to filter your future curriculum.
• Click here to sign up for our free private podcast series, Coach with Confidence