🎙️ Episode Title: Stop Setting Goals: 6 Levers to Win in Real Estate

💡 This Episode's Winning Factor: Stop obsessing over annual resolutions that fail by February; instead, master the six specific levers that control your income and focus on "Winning the Week."

▶️ Episode Summary: In this New Year's special, Mike and Tim challenge the traditional approach to business planning. Rather than setting daunting annual goals that often lead to "Quitter's Day," they introduce a tactical approach centered on 6 Key Levers that allow you to give yourself a raise without burning out. They explore the concept of a "Board of Trustees" to hold you capable, define the three pillars of a Personal Business Standard, and explain why your business plan is just a ship without the "sail" of your vision.

⏱️ Key Moments (Timestamped)

[01:37] - Accountability vs. Capability: Why you need a "Board of Trustees" to hold you capable of your potential, rather than just accountability partners for tasks.

[05:00] - The 6 Levers of Growth: The six specific metrics (buyers, sellers, price, commission, and two conversion rates) you can pull to increase revenue strategically.

[08:15] - Win The Week: How to break down overwhelming annual targets into a single, manageable weekly number of leads or conversations.

[08:50] - Personal Business Standards: Defining your success through three non-negotiables: Business Identity, Business Boundaries, and Non-Negotiable Activities.

[15:37] - The Ship vs. The Sail: A powerful analogy explaining why a business plan (the ship) is useless without a clear vision (the sail) to catch the wind.

💬 Key Quotes

Mike: "The only person who can truly hold you accountable is yourself... [My Board of Trustees] are there to hold me capable."

Tim: "Your business plan is like a ship... but your vision is the sail. Your vision is what catches the wind."

Mike: "Are you going to be more effective if you focus on the five things that help you generate a conversation versus the thousand things out there?"

🛠️ Resources & Tools

Trust Factor Business Plan Workbook: A template covering the 6 Levers and Personal Business Standards to help identify gaps in your plan. (Email us to request!)

AI Business Coach Prompt: A custom prompt strategy to use with tools like Gemini to analyze your business plan gaps.

🔴 Join Us Live!

Don't miss our next LIVE Q&A session on YouTube!

Date: Saturday, January 10thTime: 9:00 am EST

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Connect with Tim on LinkedIn: https://www.linkedin.com/in/timehooper/

Email the Show: trustfactorx@gmail.com

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See you next time on Trust Factor!