In this episode of the Genius Talk Podcast, host Atul Raj speaks with Robin Waite, founder of Fearless Business, about his journey from running a marketing agency to becoming a business coach. Robin shares insights on how to escape the time-for-money trap by productizing services and focusing on value-based pricing. He discusses effective pricing strategies, the importance of understanding client outcomes, and shares success stories from his clients. The conversation also touches on Robin's book, 'Take Your Shot', and concludes with key lessons on pricing and self-worth in business.Takeaways:-Robin Waite helps coaches and consultants escape the time-for-money trap.-Transitioning from agency owner to business coach was a happy accident for Robin.-Pricing should reflect the value delivered, not just the time spent.-Clients often buy outcomes, not services.-It's crucial to define the dream outcome for clients clearly.-Banning the phrase 'it depends' helps clarify business offerings.-Business owners should focus on repeatable and predictable results.-Pricing should be based on desired revenue and client capacity.-Robin shares success stories that highlight the importance of value in pricing.-Self-worth plays a significant role in how we set our prices.Connect with Robin Waite:For a FREE signed copy of Take Your Shot: https://www.fearless.biz/tys Web: https://www.robinwaite.com LinkedIn: https://www.linkedin.com/in/robinmwaite Instagram: https://www.instagram.com/robinmwaite YouTube: https://www.youtube.com/robinmwaite