This week on Marketing Sucks, Amanda and Phil are calling out one of the biggest mistakes brands are still making online: posting for followers instead of posting for interest. They break down why chasing trends, vanity metrics, and random viral moments might grow your audience, but will not necessarily grow your business. Instead, they unpack what it really means to create content that earns attention from the right people, gets shared, gets saved, and actually builds trust. From how people use Instagram like a search engine to why behaviour matters more than likes, this episode is a sharp, practical conversation on what modern content strategy actually looks like right now. If your content is getting seen but not doing anything, this is the reset you need.

What You’ll Learn

✔ Why posting for followers is different from posting for real interest
✔ Why smaller, more loyal audiences often outperform larger ones
✔ How social platforms are acting more like search engines than ever before
✔ Why saves, shares, and watch behaviour matter more than vanity metrics
✔ How to create content people actually care about if they do not know your brand yet
✔ Five practical ways to shift from trend chasing to interest-based content strategy

Connect With Us

For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia.

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Podcasting support

Production: theultimatecreative.com