Most salespeople are stuck using 1980s scripts that make prospects hang up. After a decade in real estate and sales coaching, Travis Goodwin reveals why feature-heavy presentations now repel buyers and how permission-based selling turns awkward pitches into conversations that close—while making prospects actually thank you for the call.

YOU'LL DISCOVER:

- The 3-minute urgency test that qualifies prospects fast

- Why "I've heard that before" kills your close (and what to do instead)

- Permission-based opening that lowers their guard immediately

- When to close on call one vs. scheduling follow-ups

- The complete closing sequence that prevents buyer's remorse

Chapters

00:00 Introduction to Modern Sales Techniques

02:41 Building Trust in Sales Conversations

05:28 The Importance of Genuine Conversations

08:15 Understanding Urgency and Follow-Up

11:10 Navigating Phone Etiquette in Sales

13:59 The Role of Tone and Approach in Sales Calls

23:13 Establishing Permission in Sales Conversations

26:19 The Shift in Consumer Awareness

28:59 The Importance of Genuine Conversations

34:52 Structuring Follow-Up Calls

40:21 The Role of Coaching in Sales

44:24 Recognizing the Right Moment to Close

46:10 Real-Time Coaching vs. Traditional Methods

47:07 The Art of Closing: Building Connection

48:05 Qualifying Questions: Understanding Needs and Urgency

49:26 Asking for Permission: The Path to the Offer

51:46 Addressing Buyer’s Remorse: Ensuring Comfort in Decisions

54:23 Aligning Solutions with Client Needs

56:27 Establishing Authority in Sales Conversations

58:34 The Importance of Practice: Getting Comfortable with Conversations

59:49 Initiating Conversations: Building Rapport in Everyday Life

01:04:04 Transforming Sales Pitches into Genuine Conversations

01:08:55 Travis Goodwin Episode Outro.mp4

CONNECT:

Travis: 304-444-6744 | https://linktr.ee/tgoodwinwv

Sean: thestrategicthinkers.com | @TheCoachesCorner-SBA

Take the free Unfair Business Advantage Assessment: https://www.assess.seanmatkinson.com/sean-g8zz3edl