E888: Stop making service area pages you'll never rank for.

We break down one of the most common local SEO mistakes new businesses make - trying to rank in cities they don't have topical authority for.

From Darren Shaw (founder of Whitespark and one of the top local SEO experts in the world) said it best, "If you want to rank 50 miles away, you need a new location." Not more pages. Not more blog posts. A verified Google Business Profile in that city with a real, verified location.

You'll learn:
- Why service area pages for far-away cities never rank for new businesses
- What to focus on first
- How to expand your local radius the right way
- The right time to open additional locations + Google Business Profiles
- How to structure your homepage when you serve multiple cities
- Why topical authority is becoming more important than ever
- What happens when you update your GBP (hint: massive crawling)

If you've been trying to rank beyond your area with "Plumber Miami" - type pages while based in Dallas… this episode will save you months of wasted effort.

⭐️ Darren Shaw's local SEO episode - https://www.youtube.com/watch?v=1awWMG1e5kY

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Common SEO Mistakes
00:27 Expert Insights from Darren Shaw
02:13 Effective Local SEO Strategies
02:53 Expanding Your Business Reach
04:29 Case Study: Success with SEO
06:34 Conclusion and Final Thoughts
07:08 Closing Remarks

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#localseo #searchengineoptimization #googlebusinessprofile #digitalmarketing