Podcast Description

Stop letting your hard-earned leads go to die. In this video, we dive into why 90% of businesses fail by simply not calling people back and how "speed to lead" is the ultimate competitive advantage.

Learn why traditional digital marketing like Facebook ads often isn't enough and how building a dedicated, remote call center can transform your outbound sales.

In this episode, you’ll learn:

• The Ideal Demographic: Why homeowners aged 40 to 70 are the perfect target for cold calling.
• The HVAC "Tune-Up" Strategy: How to turn a sales pitch into a helpful service call that gets you in the door.
• Building vs. Renting: Why owning your own remote call center in Latin America is better than hiring a standard BPO.
• Operational Magic Hours: Why 11 a.m. to 7 p.m. are the best times for your team to be on the phones.

Video Timestamps

• 0:00 – Why 90% of businesses fail to close leads.
• 0:45 – The "Speed to Lead" concept and why leads go to die.
• 1:30 – Identifying the ideal target audience (Ages 40–70).
• 2:15 – Why younger generations are not the ideal cold calling client.
• 3:00 – Home Improvement vs. Home Service: Building your own demand.
• 4:10 – The HVAC "Tune-Up" strategy: Turning sales calls into service calls.
• 5:20 – Hiring in Latin America and the benefit of Mexican call centers.
• 6:30 – Building your own call center vs. using a BPO.
• 7:45 – "Magic Hours" for outbound calling (11 a.m. – 7 p.m.)

🔗 Connect with Scalify: Ready to take control of your lead gen? Visit Scalifyco.com to learn more.

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Connect with today’s Guest

👤 Peter Roth
📘 Facebook → / officialpeterroth
📸 Instagram → / official_peter_roth
📸 Instagram → / scalifyco

👤 Tommy Mello
📘 Facebook → https://www.facebook.com/thomasmello
📸 Instagram → https://www.instagram.com/officialtommymello

Hashtags
#SpeedToLead #HomeServices #ColdCalling #HVACMarketing #RoofingSales #LeadConversion #BusinessGrowth #SalesStrategy #OutboundCalling #HomeImprovement